Chapter 808: Chapter 808 - The Launch of Ai Shang’s Products
Chapter 808: The Launch of Ai Shang’s Products
It was the 28th of April, the day of the Ai Shang Cosmetics launch . Their products would finally be revealed to the public during a lavish cocktail party which Old Mr . Wen would be attending personally .
It was Old Mr . Wen’s first time attending and hosting an event held by the Wen Corporation, more than a decade after he retired . His decision had sparked an uproar amongst the media, and it also made everyone look forward to the product launch .
Besides, Wen Xinya, the successor of the Wen Family, had also taken part in the advertising and planning of Ai Shang’s products and done an excellent job . She was the one who secured those advertisements spots in the Gu Family’s shopping malls .
Although… most of it had to do with her personal friendship with Gu Junling, the Gu Family were no fools and would not help her for nothing . Besides, she was also rather capable for managing to clinch the deal .
It was said that Wen Xinya was involved in the design of the graphic advertisements as well as the advertisement spots . According to the insider information provided by her colleagues, Wen Xinya was the one who came up with the idea and concept for the posters .
Everyone was rather convinced by the news . After all, the reporters were no fools, and the stark contrast between the work efficiency and competency of the members of Team No . 5 during this project and that of when they first joined the Wen Corporation showed how brilliant and outstanding Wen Xinya was .
They heard that Wen Xinya would make a resplendent appearance at the product launch, and everyone was looking forward to seeing his outfit, especially Wen Xinya’s hardcore fans . They had even gathered outside the Wen Corporation and yelled incessantly, “No one can rival the Queen!”
Everyone was shocked .
Besides, Wen Haowen had also influenced the publicity of the product launch . After all… his scandal had caused the Wen Corporation to suffer major losses .
It also resulted in the Wen Family being embarrassed and their reputation to be ruined . Everyone kept their eyes peeled, wanting to see how they could turn things around using the launch of Ai Shang Cosmetics .
Of course… no amount of clout could rival the power of the products themselves .
Firstly, Ai Shang Group had a secure position in the local market and everyone was looking forward to the revamped products .
Besides, the products from Ai Shang were made using purely natural fruit essence, which greatly appealed to the masses . As the standards of living increased continuously, everyone began to demand for more natural, pollution-free and eco-friendly products . Ai Shang was not a pioneer in releasing fruit-based products, though these products were rare in the entire industry .
It would greatly attract the attention of females who were obsessed with vanity .
Back to the main topic!
The Ai Shang product launch cocktail party was to be held in the banquet hall below the Wen Corporation office tower . It was not exactly massive and could only hold thousands of people . However, it was rather lavish and spacious for the launch of a single product .
At nine o’clock in the morning, Wen Xinya held onto Old Mr . Wen’s arm and walked into the venue .
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She was indeed dressed to the nines .
She was clad in a sleeveless, light gold gown that had a long train, on which there were some golden flowers . She had a cream-colored tassel cardigan draped across her shoulders, which complemented the white netted veil on her head that was covering her eyes and making her look elegant . Her chest was covered in sparkling crystals and diamonds, and her eyes were glowing like gemstones . Her resplendence and grace were overpowering .
The set of diamonds that she was wearing accentuated her elegance .
“Oh my god! Miss Wen is so beautiful and elegant . Her style seems to have been popular amongst socialites during the Old Shanghai times! The upper-class society has always found this style to be uncultured and tacky because it used to be donned by socialites and escorts during the Shanghai times . However, she looks so noble and elegant, just like a goddess . ”
“This is what you call elegance . Miss Wen has such a strong and domineering aura . She can rock any style . She wears the clothes, the clothes don’t wear her . I’m so envious! I must ask her for some style tips if I get the chance to later . ”
“Exactly . Miss Wen just has this unique elegance . Look… the bag that she’s carrying is Lady Dior, the best-selling bag from Dior . It was also Princess Diana’s favorite bag when she was alive . Not all women can look as elegant as her when carrying this bag . Miss Wen was born to carry it . ”
“You mean, she exudes a royal elegance?”
“Yes! Her elegance is natural-born . It can’t be learned . It’s little wonder that Miss Wen’s loyal fans call her The Queen . How impressive!”
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“Psht, you’re Miss Wen’s die-hard fan, aren’t you?”
“Psht! Aren’t you a fan as well? Ever since Miss Wen entered, you’ve been keeping your eyes fixed on her . I almost thought that you would kneel down before her and declare your loyalty . ”
Amidst the commotion, Old Mr . Wen cocked his head towards the side to look at his granddaughter who used to be doubted by everyone . But now… she was receiving praises and compliments for everything, be it her elegance, her sartorial sense or her outfit . He knew that she had put in a ton of effort to impress everyone .
Seemingly having noticed that Old Mr . Wen was staring at her, she smiled at him .
Wen Xinya and Old Mr . Wen slowly made their entrance while the reporters and everyone else kept their eyes fixed on them .
When they stood on the podium, Wen Xinya let go of Old Mr . Wen and stood on the left .
Old Mr . Wen made his way up the stage and greeted the other directors and shareholders over some handshakes!
The reporters’ cameras flashed in their faces continuously .
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Old Mr . Wen then took center stage and scanned the crowd before beginning his speech . “Welcome to the product launch of Ai Shang Group, which is a daughter company of the Wen Corporation . ”
His simple speech garnered the enthusiastic applause of everyone present . After all, Old Mr . Wen was a legend in the business world .
Old Mr . Wen continued, “More than two years ago, the Wen Corporation acquired Ai Shang Group . We recalled all of the products on sale and discontinued them . We then carried out some research to revamp the products . We’ve put in plenty of manpower, time, energy and money into the research and development . Today… the fruit of our labor is finally going to be revealed to everyone . ”
His strong and firm voice boosted everyone’s mood .
Wen Xinya also began applauding agitatedly . She had also put in effort into the product launch and hence, was looking forward to it as well .
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