The German psychologist Ebbinghaus discovered a phenomenon that he called the 'Forgotten Curve.'
When going to memorize something, the initial impression was certainly very deep. But after a short period of time, this impression would suddenly fall to a very low level and would slowly be forgotten.
In order to prevent this process from happening, the solution was to choose a certain time period to immediately enhance the memory.
The time chosen by Nidelan was seven months later.
In the past six months, the sales of the Nidelan Smoke fragrances changed from the explosive boom at the beginning to normal sales. It became familiar to the general public but also started to be forgotten.
Consumers knew the Nidelan Smoke fragrance but it had no more freshness in their mind. Together with the other fragrances available, it was just a 'buy if necessary' existence.
Nidelan naturally didn't want to see such a result. Therefore, in the middle of July, they placed four advertisements on Huaxia's major TV stations and video sites, attracting the audience's attention.
Lu Lele was watching a variety show only to suddenly be plagued with advertisements ╮（╯＿╰）╭. One second it was a variety, the next second it was an advertisement! Wasn't the advertising too arrogant these days?
After a few seconds, Lu Lele started looking for the remote control in order to change the channel. However, the remote control was hidden and she couldn't find it for a few minutes.
Lu Lele rummaged around! Finally, she found the remote control hidden in the quilt. Lu Lele held it and looked up, only to see a familiar face!
"What a surprise! Ming Xiaoyu?!!"
The youth who suddenly appeared on the TV screen was Ming Yu. Who else could it be?
As low music played, the handsome youth in white tights slowly walked towards the glass treasure chest in the centre of the room. His look was calm and his eyes relaxed. He wasn't worried at all, but the background music made people worry about him.
Do you know what it felt like to suddenly see this face on the 46-inch TV?
For Lu Lele, it felt like her whole body was burning!
Oh my godd!!! Not a single pore could be found on Ming Xiaoyu's face. How could he be so beautiful? She wanted to lick and kiss it without any delay =3= The temperament of her husband was too good! Cold, cool and most importantly, like a prince! Where was the advertisement? This was a high end fashion show! …No, don't waste time. Just lick it o（*≧▽≦）ツ.
At the same time, similar situations took place in various cities in Huaxia. Many Ming Xiaoyu fans were unprepared for the face advertisements!
In the past, watching advertisements was the saddest thing in life! It couldn't be denied that it was too horrible to endure!
What was the 'We don't produce oil, we are nature's porters', 'Your xylitol, no, your xylitol,' 'Who am I? Ah, I'm just your coffee?'… These types of advertisements might seem new when watching it for the first time, but later…oh my god, change the words!!
However, this time Nidelan's advertisement didn't have any words. There was only the youth's mighty aura and cool style that attracted everyone's attention. There were some people who got the impression that it was a trailer.
The quality was sufficient to be a trailer for a movie!
Soon, many fans discovered the advertisement. On the Internet, many people started to publish their own screenshots of the advertisement and shared their feelings.
【 I wiped it! I almost forgot about the Nidelan advertisement only for it to suddenly launch! Ahhh! I was so unprepared. It is truly overwhelming! No, I'll take the time to lick the small mushroom… 】
【 Hey hey hey hey, there is a dynamic video of Small Mushroom after a long time～】
【 The above is right! Kneel and beg for the great editing god! Kneel and beg for the great editing god! ← The important words are repeated three times. P.S: I am a 'nameless' party （：з」∠）＿】
【 Nameless can read the future! Above sister, join our 'virtuous husband' party 2333】……
The Nidelan advertisement might've caught some people off guard but several people already knew Nidelan's intentions. On the first day that the advertisement was released, Ming Xiaoyu took a photo with his own advertisement and published a message: 【 I suddenly saw this person on the hotel's TV. This person is very handsome! You see, don't I look like him? ～ [/picture] 】
After a moment, there was a flurry of replies.
【 I have never seen such a brazen person…LX 】
【 I have never seen such a brazen person +1 】
【 Ming Xiaoyu, I didn't expect you to be such a mushroom! 】
【 Hahaha, I want the narcissistic small mushroom! Where is this small mushroom sold? Give me a dozen! 】
【 Shameless small mushroom, it is really delicious! I also want a dozen 23333 】…
The Nidelan advertisement was actually too fast. It was released on all mainstream platforms at the same time and everyone was caught off guard. While the fans were shouting with amazed surprised, the sunspots became active.
According to the fans, they completely didn't understand: 【 This mushroom is tall, high in value and high in activity. He is all three! He is also very polite, is especially cute, can play games and is quite cute. P.S. The narcissism is also meng meng～ What are you dissatisfied with? 】
However, every place needed to have an underworld! Since there were fans, the sunspots were absolutely indispensable!
The sunspots favourite point was: 【 Oh, 187cm, it is really tall in the industry. Hehe. 】
The fans: Hehe what? (/= _ =)/~┴┴
This time, the black spot that the sunspots captured was Ming Xiaoyu's height. It was because in one of the advertisements, the female model playing opposite Ming Xiaoyu was 185cm tall. This was almost the height of the sky in the industry. Ming Xiaoyu's aura might be very strong but in front of her, he had to look a bit short…
The fans' attitude was surprisingly consistent with these sunspots who were caught on an insignificant thing.
【 I like that he is 187cm tall～ My family's Ming Xiaoyu is barely 187cm～ Come compare ～ 】
【 Small Asian raises his head in disdain: I might be only 187cm but I am the world's second ranked supermodel! You come to bite me! 】
【 Small mushroom's height is over 180cm. This is good enough! Thinking about it, if I want to kiss small mushroom then I will have to step on a stool QAQ…A short mushroom is good for a 151cm sister… 】
【 Above person, fighting! 】
【 Both of you are talking nonsense. Small mushroom is God Xi's! ——" 'Virtuous husband party'～】…
The occasional scratching from the sunspots wasn't lethal. After a short while, they were flooded by the fans' saliva and didn't make a splash.
At the same time, Nidelan officials carried out some PR measures. Soon, praise drowned out the network with some neutral and sarcastic remarks, making this scene look less fake.
It was relatively easy for a perfume advertisement to appear on the Internet hot searches of the day. As long as the advertisement was of good quality and the character was big enough, it could enter the hot searches and make people look for it.
However, it was very difficult for an advertisement to become the top three in the hot searches. The last ad to reach this target…well, it was the McDonald's advertisement!
The advertisement told the love story between a god level fallback guy and a shameless green tea type woman. This dog blood story caused the netizens to unleash an outpouring of criticisms and McDonald's almost sued the advertisers!
Thus, it was very easy for black spots to appear on the hot searches. But a luxury brand advertisement without a plot wanted to enter the top three purely relying on beauty? It wasn't easy!
Once the fans discovered that their small mushroom's advertisement became that day's headlines, the excited fans said, "I'm going downstairs to run five laps," or "I'm going to drink a cup of perfume"…
Admittedly, some of the hot searches were from the navy bought by Nidelan, but most of them were real fans.
Xu Yizhong's directing level coupled with Ming Xiaoyu's extraordinary sister skills bent men as well!
Within three days, Nidelan's Smoke fragrance sales doubled in Huaxia!
Five days later, this craze wasn't extinguished and the sales rushed higher with a fierce momentum! This time, it wasn't just netizens but women who had few contact with the Internet who bought this fragrance. After all, TV advertising was still an important way to promote major products in today's society.
On the seventh day, this heat slowly cooled down and the perfume sales became more stable. But at this time! CX Entertainment suddenly posted a message on its official web site that caught everyone's eye.
【 The 2018 Lunar New Year movie 'An Li', shot by CX Entertainment Investment, has been filming for a few days. Thank you to the following members for joining us. In the next Spring Festival, let's harvest more abundant fruit.
Director: Xu Yizong.
Male Lead: Fang Liangxiu.
Female Lead: Xiao Biqing.
Male Number 2: Jiang Kaiyang
Male Number 4: Ming Yu
Who was the fourth male? Say it again to their faces!!!
The name 'An Li' had been branded in the hearts of thousands of fans since 2017.
The name of the movie sounded a bit strange but this was the movie from CX Entertainment Investment! They also invested one billion yuan! A 1 billion yuan investment in an ancient costume martial arts movie! The production was sure to be high quality and since it was directed by Xu Yizhong, it was impossible for it to look ugly!
But this time, CX Entertainment kept the secret quite well. It had been half a year and there hadn't been any whispers of the cast! But today, it was suddenly released! The release was also of all the cast members!
This was already a blockbuster!
The male and female leads were truly the best, while the second male and female leads were recent hot trends. The rest of the actors were well known in the industry for their good acting skills. Only the fourth male…
Was it really Ming Yu? The Ming Yu Yu?
Was there someone else with such a special name?
Ming Xiaoyu's fans were stirred because they knew that this Ming Yu absolutely referred to their small mushroom. But their small mushroom wasn't an actor. It was unbelievable that he would be in such a big movie. Thus, they temporarily quieted down and waited for their small mushroom to make it official. They didn't dare be too excited in case sunspots appeared.
Ming Yu didn't allow his fans to wait. After a moment, he posted on Weibo and on his Muse fan forum.
【 Ming Yu: It is very difficult to act in a movie. Please @Xiao Biqing @Fang Liangxiu @Wang Yueyao… take care of me. [/Love] [/Love] [/Love] [/Picture] 】
The picture was a photo of the entire crew. Everyone was wearing ordinary clothing in order to not reveal the costume of their characters. A handsome young man was standing in the middle of Xiao Biqing and Fang Liangxiu. It was like the stars revolving around the moon, as if he was favoured by the other actors.
Despite there being so many beautiful men and women in the entertainment industry, Ming Yu was the first person anyone would notice. His unique and noble temperament made him stand out more than the others, even when he was slightly crouched.
What was that saying?
Don't take photos with the following three types of people:
Thinner than you, whiter than you, have a better temperament than you…
Well, Ming Xiaoyu was all three points!
He was a scheming mushroom! They didn't think he was such a mushroom!!
All the actors of the An Li crew saw this photo and were pained by Small Mushroom.
Thus, while there was an uproar in the outside world, Ming Xiaoyu was reprimanded by Fang Liangxiu and Xiao Biqing for a long time. They demanded that he retake the photo!
Ming Xiaoyu was really bitter!
How many people in the industry had plastic surgery this year? He didn't even have P! Why did he have to be bullied like this? How could Small Mushroom not feel bitter?
Ming Xiaoyu yielded to the evil forces and took the photo again. This time, in order to meet the desires of the actors to look beautiful, Ming Xiaoyu deliberately stood in the position nearest to the phone camera and hurriedly took the photo. After taking it, he beautified everyone except himself and posted a new photo.
【 Ming Yu: This baby's heart is bitter but this baby won't say it. [/Picture] 】 The fans immediately exploded!
Two photos in one day! What did Small Mushroom eat today?
But after a moment, their eyes were drawn to something else.
【 Ahhh, Small Mushroom shouldn't be bitter, Small Mushroom should be sweet=3=】
【 Congratulations Ming Xiaoyu for participating in 'An Li' ～ More video footage 2333 】
【 Ming Xiaoyu is even more beautiful when close to the camera! Ming Xiaoyu, how is your skin so good, how are your eyes so big, how is your nose so hot?!!! Lick lick lick… 】
The An Li actors, "…."
The innocent looking Ming Xiaoyu, "…╮（╯＿╰）╭"
It was reported that at noon that day, Xiao Biqing snatched the chicken leg in Ming Xiaoyu's lunchbox and replaced them with vegetables, Wang Yueyao also took away the braised pork in Ming Xiaoyu's lunch box and replaced it with radish… Only the male protagonist Fang Liangxiu did nothing, looking at Ming Xiaoyu with deep sympathy while eating his own meal.
Nonsense! Fang Liangxiu knew that a certain Mr. Xi had inserted his own spy in the crew.
It meant the relationship between Xi Ze and Ming Yu could never be as simple as friendship.
Fang Liangxiu wasn't stupid enough to bully Xi Ze's person.
Thus, the vast majority of crew members didn't know it but their names had been written be a man in a small notebook, waiting to stab them in the middle of the night. When they asked with confusion, "How did I offend you?" someone would calmly hold up a small notebook and say, "On a certain day of this month, you robbed my small mushroom of his chicken leg."
…The above is purely the author's fabrication. Please don't take it seriously. ＿（：з」∠）＿
All in all, no matter how much news about An Li spread in the outside world, the PR department of CX Entertainment didn't allow any media to enter the crew.
This point was highly valued by Director Xu. Before he gave permission, it was absolutely impossible for any stills to be revealed, let alone photo taken directly by people. Therefore, the Internet could only gossip about the actors. Everything else about the movie was unknown.
In this situation, Ming Xiaoyu seriously shot the movie. But he didn't completely bury himself from the outside world. The second day after the An Li cast was announced, he arranged for Zhao Rui to return to the capital to prepare some publicity.
Originally, Luo Ru wanted to ask for permission but Ming Xiaoyu shook his head. "Sister Luo, the supermodels list for this period will be announced by the end of this month, or the start of next month at the latest. I know your thoughts and that you value this very much. I also value it. Thus, the both of us should obediently wait here instead of going back to the capital and worrying needlessly."
Luo Ru finally agreed.
The benefits of having a rough mind was that assuming Ming Xiaoyu didn't become a supermodel this time, Zhao Rui would at most regret it for a while before working harder. But Ming Yu knew that both he and Luo Ru were very ambitious. Once he failed, he would be more reflective.
In this regard, Luo Ru couldn't help asking, "Xiaoyu, do you have confidence this time?"
A faint layer of gold from the sun enveloped the youth's ahir and waist. Ming Yu's tone was calm as he replied, "Sister Luo, it isn't that I have confidence. Rather, if I don't appear on the supermodels list then the people making the list really have such poor vision that they should go home."
This self-confidence was really dazzling. Luo Ru was originally a bit disturbed but now she completely calmed down.
And just as Ming Xiaoyu said, at a private meeting three days later, nearly 100 of the World Supermodels Organization members sat in a meeting room, divided into three rows of seats, in order to negotiate this issue closely.
As a matter of fact, the list had been fully drafted as early as half a month ago. It was published once every two months so it was natural to prepare in advance so that no accidents occurred. However, this time a model shattered the traditions with excellent results, forcing the members of the organization to have a meeting about him.
"Before today, Ming Yu endorsed Feilu's Rongzhi series of luxury watches. I have to remind you that Feilu's watches have long been classified as a top luxury area by us."
“Ming Yu walked in the Nidelan May fashion show as the opening model. The Nidelan representative here, please give us a brief introduction."
"An Li is CX Entertainment's largest commercial film this year. The upfront investment is as high as 1 billion yuan and the investment in the later periods is still immeasurable. The combination of Xu Yizhong, Fang Liangxiu and Xiao Biqing means it is destined to make at least 2 billion yuan at the box office, and Ming Yu is the fourth male lead."
"Everybody, I think these achievements are enough to qualify him to jump from the first-tier to being a supermodel."
“It’s too sudden! The results are excellent but they happened too quickly. We should continue to observe."
“Describing it as excellent. Isn't this too exaggerated?"
"But the results are too sudden that we haven't had time for carefully observation…"
"I remember that Muse used Ming Yu as the inner seal for their June issue?"
"Ming Yu is originally a Muse model so is it okay to include Muse Magazine?'
"But you can't deny that he achieved these results! It is unquestionable!"
No matter which country, a meeting was always destined to become noisy.
In the end, the meeting lasted two hours. It was just to decide:
Should a first-tier model enter the list of world supermodels?
Once the sun set and lights turned on, a member who had been silently listening to the meeting stepped out of the room and sent a message on his phone: 【 Mr Xi, it was passed. 】