Chapter 601
Lunar New Year was just over, and everyone was still in their holiday mood . People returned to work, and the first thing they did was to read the papers . Anyway, most people do not have lots to do after the holidays .
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Eh? How come there is a full-page advertisement? What is this product? Medical Plaster? What is a medical plaster?
The advertisement stated that it was a bandage that could be stick onto a small wound easily . The readers looked at the pictures and realized that it was Band-aid, which had advertised on TV a few years back . But the advertisement states that Bing City Pharmaceutical’s plasters were more effective . It was waterproof and breathable . It even has cartoon prints on it . Most importantly, it was recommended by the General Administration of Sport .
Feng Yu quickly got the General Administration of Sport to recommend his products . He only sponsored them his medical plasters and also donated 1 million RMB to them . In return, he was granted permission to print the words ‘Recommended by the General Administration of Sport’ on the packaging and mentioned it in the commercials .
In the evenings, people saw the plaster’s commercial on CCTV 2 .
A child was playing at home and accidentally fell and knocked his head . There was a small cut on his head, and the child sat there crying . His mother took out plaster and stick it on the child’s head .
The child says sticking a plaster on the head was ugly, but the mother told him that he looks good with the plaster . The child looked at himself in the mirror . The plaster was beautiful . It had a monkey king printed on it . The child laughed, and his mother smiled .
Then a doctor in his white gown appeared on the screen . There were some words below introducing him as Bing City Medical University Professor Zhou Airen . He said that when children have open wounds, it would be best to cover it up with plaster as soon as possible . It will stop the bleeding and prevent infections .
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The camera zoomed out and changed to a close of up the plasters . There were different Journey to the West characters designs on the plasters .
There was a voiceover: “Bing City Pharmacy waterproof medical plasters . Bing City Pharmaceutical enterprise . Safe medicine! Recommended by the General Administration of Sport!
This commercial had attracted the attention of children and their parents . Waterproof? That means the wounds will not get wet? This plaster was produced by Bing City Pharmaceutical Enterprise . It should be a quality product . Furthermore, the athletes from the General Administration of Sport uses it .
The children were attracted to the cartoon characters on the plasters . Those pictures on the plasters were beautiful . The plasters look nicer than Band-aids .
Not only the newspapers and TV were advertising . Even the radios were talking about this plaster . It recommended the features of the product to their listeners and compared them to the traditional plasters . The radio broadcasters did not say what the traditional plasters were . But the listeners knew that it was talking about Band-aids . This Bing City Pharmacy plasters were better than Band-aids?
When Bing City Pharmaceutical Enterprise advertised on CCTV, newspapers, and radio, Band-aid Company was aware of it . In the past, there were also other companies who tried to sell plasters . But they could not complete with Band-aid .
But after Bing City Pharmaceutical Enterprise’s plaster entered the market, they noticed that the plasters could be found in all pharmacies . Band-aid could feel the threat .
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Band-aid company immediately had a meeting to try to counter Bing City Pharmaceutical Enterprise . They cannot wait until their market share was snatched away and then they react . It will be too late .
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“It is only waterproof plaster . We can also manufacture it . We will also introduce a waterproof band-aid . The consumers will still choose us!” Band-aid Deputy General Manager, a foreigner, said .
Band-aid was the inventor of this plaster . How could they not have waterproof and breathable plasters? They only felt that it was unnecessary to introduce it in China because the cost was higher for waterproof plaster . They had already monopolized the market with the regular plasters . There was no need to introduce better products .
But now, Band-aid had a strong competitor . It was the widely popular Bing City Pharmaceutical Enterprise . It was advertising aggressively and was a threat to them .
The higher-ups of Band-aid was not very worried . Whatever Bing City Pharmaceutical Enterprise could produce, they could also do the same . Almost everyone in China knew about Band-aid, and medical plaster was still a new term . The consumers should not be able to accept it easily .
After Bing City Pharmaceutical Enterprise introduces its waterproof and breathable plasters, Band-aid immediately introduces similar products . As one of the top plaster companies in the world, they could not afford to lose the Chinese market .
Furthermore, Band-aid had entered the Chinese market for almost 3 years . The brand, Band-aid, was already accepted by the Chinese and with the brand awareness in China, they were confident that they would be able to win Bing City Pharmaceutical Enterprise .
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Feng Yu received a call from Bing City Pharmaceutical Enterprise’s General Manager telling him that Band-aid had also introduced a waterproof and breathable plaster . Although Bing City Pharmaceutical Enterprise was supplying the plasters to most pharmacies, their sales were not very good .
Feng Yu told him to remain calm . Waterproof and breathable were only one of the features . The real selling point of their plasters were still cartoon prints . It was tough for Band-aid to imitate that .
Feng Yu rubbed his chin . If the plasters were only sold in the pharmacies, children would not be able to buy it . Their parents will also not go to the pharmacies often . The best place to sell his plasters should be those small stores!
Feng Yu remembered that in his past life, those small stores were also selling plasters . Plasters were the same as bandages . The small stores were allowed to sell them, and some stores even had promotions on the plasters .
Then why can’t Bing City Pharmaceutical Enterprise’s plasters could not be sold in these small stores? It can use the same strategy as Lehaha . It can be sold at the small stores near to the schools and capture the small children segment fast .
Feng Yu told the General Manager of Bing City Pharmaceutical Enterprise about this strategy . General Manager hesitated . Those small stores were selling household items and food . How can they sell these medical products?
The General Manager had seen Lehaha drinks being sold at the small stores nearby the schools . But Lehaha was selling drinks, and they were selling medical plasters . How can it be the same?
But when the General Manager thought about Feng Yu’s miraculous way of selling the medical health supplement products, he chose to believe him .
Feng Yu was like the god of sales and marketing to the general manager . Also, Feng Yu was one of the directors of the company, and he will not do anything to hurt the company .
Bing City Pharmaceutical Enterprise currently had lots of salespeople who were the former state-owned employees . Some of them were good at talking and had achieved excellent results . Some could not stand making sales and resigned . The city government reassigned them new jobs .
Those remained were good at sales . Bing City Pharmaceutical Enterprise’s General Manager was confident that they could persuade people to know that Band-aid was only a brand of plaster and not the only plaster brand in the market .
Feng Yu had mentioned that once they had changed the mindset of the people, Band-aid company will not be able to monopolize the market anymore . It will only a matter of time when they were overtaken . When Feng Yu said that Bing City Pharmaceutical Company will be China’s top pharmaceutical company in China, no one believed him . But now, Bing City Pharmaceutical Company’s sales and profits had risen from 30th position to the second position . It was only slightly behinds Shanghai Pharmaceutical Company . This year, they should be able to overtake and clinched the top place .
Shanghai Pharmaceutical Company was also one of the shareholders of Band-aid . If Bing City Pharmaceutical Enterprise could beat Band-aid, then it will surely be China’s number one!
Feng Yu had also said that the total sales volume of these plasters could reach over 100 million pieces annually . If Bing City Pharmaceutical Enterprise could capture 30% of the market share, and there was a profit of 30 cents per piece, the profits will be almost 10 million RMB!
For this 10 million RMB, we will fight to our death with Band-aid!