Published at 18th of November 2020 07:33:01 PM
Chapter 62: 62
Two days later, Lin Yiyi’s restaurant, “Number One”, was complete .
She had originally expected the time frame to be summer time when her two children were on summer vacation when all was said and done . The efficiency of the construction team surprised her .
Before its grand opening, Ms . Lin Ping had contracted an experienced advertisement company to plan a set of advertising activities for her daughter’s restaurant .
They first advertised it online, showing the restaurant’s overall environment and the sumptuous-looking specialty dishes . Naturally, the dessert after the main meal was also an important selling point .
At the same time, they have also announced the date of the grand opening and the promotion activities during the first week in WeChat and some food apps .
Buy one get one free .
All the fans online reposted it to their own friend group circles and also asked their friends and relatives to like them .
When the post had over 50 likes, they would offer free desserts and beverages in addition to the promotions .
They fully took advantage of human’s greed for little perks .
Either way you looked at it, it was a good deal . Buy one get one free was already equivalent to 50% off . And, there would be free desserts and beverages on top of that .
Everybody made their mental notes on the grand opening date .
The promotion activities would go on for the entire first week; they could visit any time during the week .
If it wasn’t for Ms . Lin Ping, Lin Yiyi would never be able to come up with all these ideas .
That being said, the outcome was very obvious .
They had quite a bit of customers since day one .
The restaurant was divided into two stories . Including the kitchen, the total area was almost 700 square feet with 25 4-people tables and 16 2-people tables .
Meaning, the maximum number of guests they could have at the same time was 132, and some of the 4-people table only had 2-3 individuals .
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Once the restaurant was full, all the customers that were not able to get seated would have to wait outside .
They never expected a line out the door on the very first day .
Lin Yiyi was exhausted after the first round .
All the advertisements and promotional activities were just to get the name out . They didn’t expect to make money from it .
Except that, with the first day being so busy, relatively speaking, their preparation work seemed to be a little lacking .
Lin Yiyi had the shop manager go and looked for some folding chairs in the afternoon . This way, the customers who were waiting would be able to wait sitting down .
She had noticed some customers who had left after they saw the line .
Some of them had lost their patience halfway through the line .
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Lin Yiyi had the servers prepared more beverages and served them to the customers who were still waiting in line .
These were all minor things, but they tend to work very well in retaining most of the potential customers .
The patrons were not yet familiar with the restaurant, but as long as they have a good feeling about it, next time when they had to make a decision between two restaurants, they’d naturally lean toward the one that gave them the good feeling .
Lin Yiyi was also very confident in her cooking skills .
As long as the patrons came in and tried out their food, she trusted that even after the hype of the promotional activities were gone after a week, she would have earned a fair share of returning patrons .
When patrons walked into the restaurant, they were just there to try it out, so most of them would order a couple dishes from the Chef’s Recommendation list .
The Chef’s Recommendation list was put together carefully by Lin Yiyi . Those items must maintain a minimum level of quality .
And the result was obvious .
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After trying the first couple dishes, a lot of the patrons added more to their orders .
Why was it that the food industry was such a big thing in China?
Because there were a lot of foodies!
After the first day came to a close, Lin Yiyi and the shop manager calculated their earnings for the day .
Even after the huge promotion and subtracting the expenses, they had still made a very sizable profit!
The shop manager stroked his chin and said, “This was a pretty good profit compared to the other restaurants nearby . Once we return to our regular prices, we only need to have a promotion from time to time . ”
The shop manager was one of the ones that Ms . Lin Ping had poached from another restaurant .