Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, a Cleveland-based marketing agency specializing in public relations, content marketing, social media, and search marketing. PR 20/20 was the first marketing agency in HubSpot's value-added reseller (VAR) program, which now includes more than 500 certified firms. A graduate of Ohio University's E.W. Scripps School of Journalism, Roetzer spent six years at a traditional PR firm prior to launching PR 20/20 in November 2005. In 2010, he was recognized by Smart Business with an Innovation in Business Rising Star Award.