Chapter 1424: The Pei Family’s Publicity Method, Fake And Real
Translator: Atlas Studios Editor: Atlas Studios
Ghost General 2 itself was a difficult game. After all, Pei Qian was still thinking about how to dissuade gamers. If it was too simple, it would become a hack-and-slash game. How would he dissuade gamers?
However, it would not be too difficult. At the very least, Pei Qian had to ensure that he, someone who only knew how to use simple combo moves, would be able to complete it after suffering.
Thus, similar stages basically had two ways of playing with high and low difficulty.
The difficult playstyle was not to use a simple attack mode. Instead, it was to use conventional and complicated moves. When dodging the Boss’ attack, it would continuously suppress and attack the Boss, so that it could pass in the shortest time.
However, the margin of error for such a playstyle was very low because the Boss’ damage was very high. It would be very easy to die if touched. On the other hand, complicated rubbing skills mode was very easy to make mistakes. If the output did not meet the requirements, it would still fail.
The low difficulty playstyle was to interact with the map mechanism while using the simple rubbing mode.
Getting rid of the demonic core on the warship could weaken the Boss while extending the game time. However, these demonic core were not so easy to fight. They would be interfered by the Boss and would only be exposed after a period of time.
Using a low difficulty playstyle would definitely be much slower than a high difficulty playstyle.
In this trial video, Cai Hong displayed a difficult playstyle. In other words, he would not touch the core of the demonic path. He would use brute force to win against the strengthened Xu Chu.
During this period, he was even beaten up by Xu Chu. His health bar dropped like a roller coaster, making his heart jump.
However, he had done this on purpose. Meng Chang and the project team of Ghost General 2 had specially requested for it.
Cai Hong could fight without injury, but how would players see how high the Boss’ damage was?
All in all, this video was indeed more beautiful, but Yu Fei was very worried.
There were three main worries:
First, this Boss battle was not that outstanding among all the stages in Ghost General 2. In terms of handsome scenes, it was much more handsome and cool than this scene.
Second, Cai Hong had displayed a high difficulty playstyle, but the game actually had a relatively low difficulty playstyle. No one would think that the game was too difficult and be directly dissuaded, right?
Third, was it appropriate to only release such a video for publicity? It was not that it was not possible to publicize it this way, but this was only a very conventional publicity method. He did not see what the “Pei family publicity method” that Meng Chang mentioned reflected.
Yu Fei was very happy when Meng Chang came over and said that he wanted to do a publicity plan for Ghost General 2. He felt that this project was very important to Boss Pei.
What’s more, Meng Chang told him a lot of details about the “Pei family publicity method”. He meant for Yu Fei to watch and learn it well. He would make the next publicity plan himself.
However, the plan did not show it even after Meng Chang said so much.
Yu Fei told Meng Chang his worries, especially the last point.
Where did this video show the “Pei family publicity method” that you mentioned?
Meng Chang smiled when he saw Yu Fei’s puzzled expression. “You don’t understand.”
“The art of war is real and fake, fake and real. The most important thing is to make people confused.”
“I know what the Pei family publicity method you’re looking forward to is like.”
“If we had done this in a normal way, we would have announced with great fanfare that Ghost General would be producing an authentic sequel. We would have made a huge investment and Tengda Games would have done it personally. They would have also released some concept art, models, and some story backgrounds of the generals to lead players astray.”
“I have to make them feel that this might be a large-scale card war game that follows Ghost General or an action game like Repent and be Saved. That way, I can expose the mystery when Ghost General 2 is really released and make them fall for it.”
“Right?”
Yu Fei nodded. This was indeed a more basic plan according to the “Pei family publicity method” that Meng Chang had mentioned previously.
Meng Chang explained, “However, you have to consider that this method cannot be used continuously. We can’t shout too frequently when the wolf comes. We have to develop it continuously.”
“At the beginning of this month, Ye Zhizhou used a similar method for ‘Safe and Civilized Driving’. It had a certain effect but it was much less effective than Struggle.”
“This is enough to show that the application of the Pei family’s publicity method must be judged by the situation and appropriate for the situation. It must be adjusted according to the characteristics of different projects. You must not make dogmatic mistakes.”
“The reason why Struggle was so successful in this way was because the ‘false publicity’ of Struggle was deeply tied to the meaning of the game. This made its publicity method a part of breaking the dimensional wall. That was why it resonated.”
“As for ‘Safe and Civilized Driving’, Ye Zhizhou had just entered the game after all. He could not do much. In addition, he had already shouted when the wolf came. Naturally, the effect was not that good.”
“Therefore, we cannot do this anymore, we have to make some changes.”
Yu Fei nodded in realization.
“I see! There are so many tricks here?”
“However… does the current plan also fit the Pei family’s publicity method?”
Meng Chang nodded. “Of course, can’t you tell?”
Yu Fei was a little ashamed as he said, “No… In my opinion, this is a very conventional combat game publicity plan, right? We’ll tell them directly. Ghost General 2 is a combat game. Then, we’ll release the actual combat scene. The key is that this scene is not the most exciting part…”
Meng Chang smiled. “That’s right.”
“The essence of the Pei family’s publicity method is to suppress one’s desires first. On the project of Ghost General 2, the best ‘suppression’ is its combat game attribute!”
“We’ll tell gamers honestly that this is a combat game, and a very difficult traditional combat game. That way, the core gamers of combat games would definitely be very happy, but they would be very small. Most ordinary gamers would probably not play it once they heard that it was a combat game.”
“However, after everyone delved into Ghost General 2, they would realize that it is completely different from ordinary combat games. It can satisfy the high difficulty requirements of hardcore players and allow ordinary players to experience the fun of combat games!”
“Therefore, the essence of the Pei family’s publicity method is: confusion.”
“We have to be extremely confused so that our users cannot distinguish the true intentions of the publicity. We also have to not know where the biggest advantage of this game or product is for the Pei family’s publicity method to succeed.”
“That’s why it’s more possible to show the profoundness of the Pei family’s publicity method only in the real world!”
Yu Fei was enlightened.
It was obvious that Meng Chang was filled with confidence. What’s more, what he said made sense!
He felt that Meng Chang had improved after researching the Pei family’s publicity method.
Previously, Meng Chang had always been a little formulaic. He was stuck at every step. The changes in his routine were not as varied as the publicity plan that Boss Pei had personally made. However, Meng Chang’s publicity level was gradually approaching Boss Pei’s.
Since that was the case, there was nothing to worry about. Let’s follow this plan!
The most comfortable thing Yu Fei felt as the person-in-charge of Tengda was that he could always find professionals to help him with all his heart no matter what kind of support he needed. Even if he did not take charge of everything, he would at least provide many professional advice.
On the other hand, Tengda’s culture was to value professional talents. The in-charge respected each other’s professionalism and learning from each other. That was why Yu Fei could still support the work of the games department even though he had crossed so much.
At that thought, Yu Fei nodded. “Alright, let’s follow this plan.”
January 23rd, Wednesday…
Pei Qian was in his own office, watching Ghost General 2’s promotional video with a confused expression.
He was a little… confused about Meng Chang.
The publicity plan for Ghost General 2 could be said to be quite conventional this time. First, it cooperated with the official platform to release the publicity material for Ghost General 2, including the promotional picture, the game summary, and a trial video. At the same time, it also did some regular publicity on the internet.
For example, on Weibo and Aili Island’s website, they had done a joint promotion with the current top combat game professional player in the country, Cai Hong. They said that this game was jointly developed with a group of top combat game professional players in the country, and it took full care of the hand sensitivity of combat game enthusiasts.
In addition, Cai Hong had personally played that combat video. There might have been two minor mistakes in the middle, but the overall play was still quite beautiful. It could be seen that the skills were indeed not bad. It was quite worth watching.
Pei Qian did not think much about these two minor mistakes.
Cai Hong might be a professional player but he was really proficient in veteran combat games. Ghost General 2 was a new game after all. Cai Hong did not know the various mechanisms of this game so it was inevitable that he would make one or two mistakes.
However, this publicity plan confused Pei Qian.
Pei Qian knew Ghost General 2 very well.
That was because he had already followed the System’s instructions and spent a lot of effort to complete the game.
Of course, Pei Qian had used a simple attack mode. In other words, he had simplified the move ↓ and ↓ and + A. What’s more, he had fully utilized the game mechanism during the process of going through the picture.
For example, when he used Zhou Yu to fight Xu Zhu in the Red Cliff Battle, Pei Qian only passed after defeating all the core demons.
As for the fun of this game… He could feel it a little. However, combat games were not Pei Qian’s cup of tea after all. Thus, he did not feel it that deeply.
As for Meng Chang’s publicity plan, if one looked at it from the first layer, they would think that he had betrayed them.
Wasn’t this a very ordinary frontal publicity plan completely based on the advantages of combat games? Was Meng Chang crazy? Don’t ask for commission?
However, if one stood on the second floor, they would feel that this plan still had a certain dissuading effect. It had indeed displayed the advantages of combat games, but that would only make the core players of combat games excited. Other players would lose interest as long as they knew that this game was a combat game.
Thus, Pei Qian was confused.
Previously, he had indeed hoped that Meng Chang could evolve faster. He wanted to get more commission and destroy the publicity plan as much as possible. However, after several rounds of evolution, Meng Chang felt like he had returned to basics. It was very confusing.. Even Pei Qian could not understand his true intentions.