Chapter 1356: The Worst Superhero’s Publicity Plan
“As for the details of the share of profits, you can talk to the Aili Island website. We often work together. It’s alright to give them some benefits.”
Pei Qian handed the proposal back after he finished speaking.
He wanted to give as much profit to Aili Island as possible, but he could not say it too obviously. He could only do it this way.
He would earn less anyway.
There was not much difference in how they split the profits. The key was still the performance of ‘Successor’ after it was released.
Huang Sibo took the proposal. “That’s right, Boss Pei. There’s something else.”
“The filming of ‘Successor’ ‘s subsequent episodes is also going very smoothly. We think that we will broadcast one episode a week, one live-stream until the end of next month, and finish all 12 episodes.”
“There shouldn’t be a problem with this progress, right?”
Pei Qian looked at the calendar on his computer. At the rate that one episode per week was going, it would indeed be broadcasted at the end of January and the beginning of February.
“Can you… increase the pace?” Pei Qian asked.
He looked at the time. If the entire episode was to be broadcasted for nearly two months, the popularity would actually continue.
Many popular movies and dramas were released this week and next week. That way, live-streaming for a month would maintain the discussion online.
Otherwise, if everyone only discussed the ending after the video was released, the popularity would quickly pass.
However, when it came to ‘Successor’, Pei Qian definitely hoped to do the opposite.
The longer he delayed, the easier it would be for the situation to change.
It would be best if he could release the entire episode at once. Then, the audience would watch it all in one breath. Then, they would gather and curse it. Then, they would be done.
Huang Sibo looked pained. “Erm… we can shorten it to two episodes a week at the very most. We can release the last two episodes at the same time and finish them in about a month.”
“Until about January 12th.”
“However, this would not be good for accumulating popularity. It might feed the audience too much at once. After all, the content of each episode is nearly an hour…”
Pei Qian raised his hand. “It’s alright! I think the timing is quite good!”
“It’s decided then. We’ll broadcast two episodes a week. We’ll finish them on January 12th.”
If it was short, the publicity would not be able to achieve a good effect. What’s more, it would be difficult for netizens’ discussions to accumulate popularity. It felt like a good choice.
Huang Sibo was a little confused. “Er… Boss Pei, are you saying that something might happen during the period around January 12th, which would help the popularity of ‘Successor’?”
“Why else would you be in such a hurry?”
Pei Qian: “…”
Who asked you to understand it this way!
However, on further thought, Huang Sibo could only understand it this way. After all, no matter how he thought about it, there was no reason for him to finish the entire series so quickly.
Pei Qian could only say noncommittally, “Well… it might be useful or it might not be. You don’t have to have any expectations, but it doesn’t matter if you try your luck.”
Huang Sibo nodded immediately. “Understood!”
“That’s settled then. I’ll talk to the Aili Island website about the details of the cooperation now.”
Huang Sibo left Boss Pei’s office and followed Meng Chang, who was waiting in the lounge.
When he saw Meng Chang, Huang Sibo said in a low voice, “You’re right. Boss Pei chose Aili Island’s website. What’s more, he requested for us to change the fixed-rate contract to a royalty contract.”
Meng Chang nodded slightly and could not help but smile.
Alright, this meant that he understood Boss Pei’s intentions. Then, the publicity plan for ‘Successor’ would probably meet Boss Pei’s requirements. The chances of success would greatly increase!
Huang Sibo left quickly, preparing to return to Fei Huang Workspace to continue discussing the details of the cooperation with the employees of Eric Island.
Boss Pei might have finalized the plan for splitting the profits, but he still had to study carefully how much and how to calculate each type of data.
He had to consider carefully what kind of viewership and ratings’ Successor ‘had reached. It would be able to make up for the fixed-rate contract.
However, overall, if this series could be more successful, the income would definitely be higher than the fixed-rate contract.
After all, if it was a fixed-rate contract, the ones taking the risk would be the Aili Island website. If it was a royalty contract, Fei Huang Workspace would be the one taking the risk.
It was natural for the party who took more risk to obtain some compensation.
Meng Chang came to Boss Pei’s office, knocked, and entered.
“Boss Pei, this is the initial publicity plan I made for ‘Successor’.” Meng Chang handed the plan over.
“Boss Pei, please take a look and give me some suggestions.”
Pei Qian took it with satisfaction.
Meng Chang was doing well. He was getting better and better.
Previously, Meng Chang had always hidden the publicity plan and tried everything not to let Pei Qian know. After the plan failed, he still felt that Pei Qian was targeting him.
That was quite sad.
However, now that Meng Chang had taken the initiative to bring the plan over and was listening intently to his opinions, this was an improvement!
Pei Qian was very satisfied with this. He felt that Meng Chang was different from others. He could entrust him with important tasks.
Meng Chang was very happy to see Boss Pei’s satisfied expression.
He also realized that his previous approach was wrong. That was because Boss Pei looked at his plan only to see how much he had grasped the Pei family’s publicity method. He had good intentions.
If he took the initiative to show Boss Pei the plan, he might be able to learn more useful things.
Pei Qian briefly looked through the plan.
Meng Chang’s plan could be said to be quite simple and crude. It could even be said to be a little rough.
The theme of his publicity was “The ugliest superhero”!
There would be many ugly photos and deflated scenes of the protagonist Phil in the publicity material. They would also publicize this series with the ‘alternative superhero theme’.
In addition, there were also some seemingly unrelated and even contradicting slogans as cooperation such as “real superhero movies”, “deconstructing the essence of superheroes”.
Apart from that, there was no lack of promotional videos.
In fact, when they were editing the main video, Fei Huang Workspace had also edited the promotional video. However, since they did not know the specific effect, they had edited several versions.
Meng Chang specially chose a promotional video that was edited with Phil’s plot as the main camera. The first half was the scene of Phil being defeated and showing his ugly state vividly. The second half was the scene of Phil seizing power through various dirty methods.
All in all, these were not serious scenes.
There was no special publicity method. It was the same as before. He was spending money roughly to pile up materials.
Pei Qian could not help but nod after reading this plan.
Alright, as expected of Meng Chang. This plan was still very reliable!
If he were to pile up publicity materials roughly, he could obtain a bad publicity effect on the premise that he would spend more money.
It would help the audience to feel disgusted and disgusted by the protagonist if he were to show Phil’s ugly state completely. His first impression would dissuade many viewers.
These contradictory slogans could also achieve the effect of the title to a certain extent. Some viewers would deviate from the estimates of the contents of the series. They would be fooled after seeing the first three episodes and would be criticized on the spot.
However, to Pei Qian, there were some imperfections in this plan.
“The overall idea of the plan is right.”
“However, I have a question.”
“‘Original Superhero movies’ and ‘deconstructing the essence of superheroes’ are two completely opposite slogans. The former hinted that this is an authentic superhero movie that can deceive the audience. The latter hinted that this is a movie against superheroes.”
“Why use such a contradictory method to promote it?”
“We can also consider advertising in the opposite direction and mislead the audience.”
Meng Chang was not nervous when he heard Boss Pei’s question. Instead, he was very happy.
Alright, it looks like Boss Pei is going to test my results!
This was just like how many teachers would find that there was a lack of a verification process in a certain segment after receiving the students’ homework. They would directly give the results. At that time, they would ask how the results were derived. They would test if the students really grasped this knowledge or if they planned to muddle over.
Boss Pei was obviously doing something similar now.
Meng Chang answered confidently, “Boss Pei, aren’t you referring to the publicity method used in Struggle back then? Actually, I thought about it at the beginning.”
“In other words, the content that was completely misplaced at the beginning of the publicity would mislead the audience or players. That way, after they understand the real situation, they would be fooled and would completely lower their evaluation in the beginning.”
“However, after some detailed analysis, I realized that the current situation of ‘Successor’ is different from ‘Struggle’. It cannot be used in this way.”
“That’s because Struggle was highly confidential before it was released. Players knew nothing about the game’s content, so they could muddle over. However, the original novel of ‘Struggle’ was hung on Zhongdian Chinese Network. Many old readers had read it. It was impossible to deceive everyone.”
“If we do this forcefully, it might make the audience realize the problem and stimulate their reverse psychology, causing the results of the initial publicity to be opposite of what we expected.”
In other words, if Meng Chang purely used “this is a real superhero movie” to advertise, he would definitely be exposed by the old readers of “Successor”. There would be some unpredictable consequences.
Using two different methods to promote the movie would have a very confusing effect, making it difficult for the new audience to grasp the essence of the movie.
After all, not everyone had the patience to finish a novel that did not look good.
Pei Qian nodded, very satisfied with Meng Chang’s answer.
Meng Chang considered using Struggle’s publicity method. This was an improvement.
Struggle might have succeeded in the end but the publicity method of Struggle still attracted many bad reviews.
On the other hand, Meng Chang could see the shortcomings of this publicity method and did not use it forcefully. Instead, he combined his own understanding to give a new plan. That was something worth praising.
The method that Meng Chang was using now was essentially the same as Struggle. He was using the wrong publicity direction to build a false expectation for the audience. Once this expectation fell through, they would angrily give bad reviews.
However, his method was more subtle than Struggle. It was harder to guard against and would not be easily exposed.