Chapter 1318: Only Tengda Can Do It
After Hu Xianbin finished speaking, he focused on observing Boss Ma’s reaction.
Yes, Boss Ma looked quite interested, which meant that this idea was feasible!
Thus, he briefly explained his idea.
“To put it bluntly, this function is to work hard to break through the barrier between the game client and live-stream platform to form the effect of integrating resources.”
“Take GOG for example. We’ll install the live-stream software for Bunny Tail Live-Stream in GOG’s game. We’ll use Bunny Tail Live-Stream to read the data in GOG’s game. Then, we’ll combine these data with the host’s camera image and the microphone collection sound.”
“The audience will receive these data in their own GOG client. The data in the game will be played out by GOG’s client. They will use the original resources in the game. What’s more, they can switch freely and view the various game data.”
“In the game, you can freely turn on or off the host’s camera image and microphone sounds.”
“This is equivalent to directly removing the game graphics that originally needed to be transmitted with the original arts code. You only need to transmit sound and camera graphics, greatly reducing the pressure on bandwidth.”
“For players, the amount of data transmitted in the game is greater.”
“If it was a traditional live-stream mode, the audience could only see what was happening on the screen.”
“However, under this new model, viewers can freely check all information in the game’s match, including the opponent’s appearance, attribute information, specific operations, and so on.”
“We can also create some additional functions. For example, real-time display key operations show the streamer’s key buttons in a specific area while operating. The replay function can be used to drag the progress bar to watch exciting scenes. There is also a richer OB function. If the audience wants to watch the streamer from the first-person perspective, they can watch the first-person perspective. If they want to watch the overall perspective or the opponent’s perspective, they can also switch.”
“Of course, just like normal live-streams, we also have to make a delay function to prevent situations like peeping screens or reporting points.”
“In terms of GOG viewing the competition, this function would be more practical because more things would happen in the competition, and the audience would want to know more details.”
“For Bunny Tail Live-Stream, many games have Bunny Tail Live-Streams. This is equivalent to a perfect promotion. For these games, adding live-stream functions can also provide more things for players to do when they hang their client.”
“What’s more, this method is not limited to GOG. Other games like Repent and be Saved and Mission and Choice can also be done.”
“Players can even play the game on their client’s screen to suit their own preferences by playing the Mod and personalized settings. For example, Repent and be Saved. Players would watch the live-stream after playing the appearance of the Mod. They would also see the game graphics after playing the Mod. That would provide richer options.”
“On top of that, the game’s client can also be recommended by the host. Gamers of Repent and be Saved can look for streamers who specialize in Repent and be Saved on the client.”
“Many streamers are ranked very low on live-stream platforms because they are not popular. There is no traffic at all. However, the chances of being discovered would greatly increase if they were divided into every game.”
“Isn’t this in line with Boss Pei’s requirements, which is to dig out live streamers, and perfectly fit?”
The more Ma Yang listened, the more reasonable it sounded. However, he still had doubts. “It sounds perfect! However, could other games companies or live-stream platforms imitate or copy us?”
Hu Xianbin smiled. “Boss Ma, you might not know much about games. Only Tengda can do this.”
“That’s because only in Tengda can the gaming and live-stream departments not distinguish each other and have no conflicts of interest!”
“In order to do that, we have to get through the live-stream platform and game client. That’s a lot of work, and there’s a certain amount of technical content. However, the workload and technical content are not the biggest problems. After all, they can be solved by burning money.”
“The biggest problem is that the interests of the game merchants and live-stream platforms are completely different. How can we cooperate?”
“At the moment, the companies in the country only make games. The live-stream platforms are purely live-stream platforms. There are no companies like Tengda that make both.”
“We’re assuming that if IOI wants to cooperate with Wolf Fang live-stream and do similar functions, they would encounter such problems.”
“First of all, to IOI, changing the client requires a lot of work. Why should I develop such a function for your live-stream platform? I have the time to develop new versions and new heroes, right? How many practical benefits can this function bring to me?”
“How many benefits do you have to give me to be able to add so many useless things to the live-stream platform? Objectively, I have to guide your platform?”
“Can Long Yu Corporation agree? Even if Long Yu Corporation agrees, can Finger Games and Dayak Corporation agree?”
“Secondly, to live-stream platforms, this might have improved the audience’s experience to a certain extent and reduced the pressure of bandwidth, but the problem is, how much would it cost to make game merchants willing to do this?”
“What’s more, this is equivalent to transferring your audience to the client of various games. Wouldn’t it be better to keep these people in your hands? It’s completely thankless.”
“Therefore, if the game developers and live-stream platforms are regarded as two individuals with highly separate interests, this function would be much more invested than returns for them. Moreover, both would feel that they have lost out.”
“However, if it is like Tengda, the gaming department and live-stream platform are highly unified as a whole. Looking at the problem in the overall interest, this function would indeed help to improve the audience’s experience in the long term. The effect at the beginning might not be obvious, but the further you go, the richer the function, the better the experience.”
“At that time, this would be the core competitiveness of Bunny Tail Live-Stream compared to other games platforms!”
“What’s more, companies like Tengda that have so many successful games are rare even in the world, let alone in China.”
“If it was just one or two games, the effect might not be obvious. However, Tengda has GOG, Ocean Stronghold, and many standalone games with excellent sales. It can be said that Tengda occupies a large part of the content of the live-stream platform.”
“This rich family is our biggest source of confidence in this function!”
Ma Yang nodded immediately. “Alright, that makes sense. Let’s do it this way!”
“However… Does our platform have a rule that we have to learn for an hour to affect this function?”
Of course, Hu Xianbin knew about the rule of Bunny Tail Live-Stream. After some thought, he said, “It must be affected. This is a threshold after all.”
“However, we can also install a live-stream platform in the client and watch learning videos for an hour through pop-up windows.”
“In other words, players can freely switch between two modes in the game’s client: one is displayed with game resources, and the other is displayed on live-streams.”
“Of course, we can only use the latter when learning mode, but we can use all the functions freely after an hour.”
Ma Yang said regrettably, “This one hour limit is a little redundant. Should I ask Brother Qian and report our plan to him? Let him make a decision and see if he can remove the one hour limit in this function.”
Hu Xianbin quickly shook his head. “Of course not!”
“If watching the live-stream with a client can bypass the threshold of this hour, wouldn’t it be completely opposite to Boss Pei’s requirements?”
“Boss Pei will definitely not agree!”
“What’s more, I feel that Boss Pei’s rule must have a deeper meaning. We cannot change it randomly before we fully understand it. It will affect Boss Pei’s overall plan.”
Ma Yang: “Deeper meaning?”
Hu Xianbin nodded. “That’s right. Even though I can’t think of a deeper meaning now, I can think of it this way: ‘learning for an hour’ has become the label of Bunny Tail Live-Stream. A huge price has been paid to form this label.”
“If we want to tear this label off, it would bring a huge loss to Bunny Tail Live-Stream. Not only would it be difficult to recover the users that were lost previously, but it might also cause the existing users to lose even more.”
“We’ve already come this far. It’s not easy for the audience at Bunny Tail Live-Stream to adapt, get used to it, and accept it. We cannot change it randomly.”
The impression of Bunny Tail Live-Stream being unique was gradually formed on many live-stream platforms.
On the other hand, the requirement of ‘learning for an hour’ was the most recognizable point of Bunny Tail Live-Stream compared to other platforms for viewers who had truly chosen to stay and were already used to it.
He also felt that he had gained something from playing live-stream for at least an hour.
This feeling was where their sense of belonging to Bunny Tail Live-Stream was.
In order to create such a label, Bunny Tail Live-Stream actually gave up the opportunity to expand rapidly and also lost a large number of users.
However, these lost users might still come back in the future.
If they were to cancel or bypass this rule rashly, it would be equivalent to Bunny Tail Live-Stream slapping themselves in the face for viewers who had already left. It would completely overturn their previous decision and prove the mistake of this decision. For viewers who had stayed and were already used to this rule, it would also make Bunny Tail Live-Stream lose its uniqueness.
In short, he could not change this situation no matter what. If he changed, all his previous efforts would be wasted.
Ma Yang nodded. “Yes, that makes sense. Actually, I was just saying. I fully support Brother Qian’s decision.”
“Brother Qian is right, you are indeed a genius! Sending you here really solved my urgent problem!”
“Get ready and come up with a plan. There’s no time to lose. We’ll start planning next week!”