Chapter 1119: Boss Pei’s Exquisite Plans
Translator: Atlas Studios Editor: Atlas Studios
Everyone immediately became interested. “Boss Li, tell us!”
To these people, being able to hear Boss Li talk about investment and business secrets was definitely something that could only be chanced upon by luck. Of course, they had to seize the opportunity!
Li Shi was in a good mood. He wanted to share his wise investment with these people.
He played with the chopsticks that were delivered with the snacks. The logo of ‘Cold-Faced Lady’ was carved on it.
When the Cold-Faced Lady became popular, this pair of chopsticks was also an important part of Meng Chang’s publicity stunt. At that time, it was scolded badly together with the expensive and unpalatable roasted cold noodles.
However, after such a long time, he could only feel that the workmanship was indeed not bad when he gently caressed the pair of chopsticks.
In other words, the details of the Cold-Faced Lady brand were actually done pretty well. The only problem was that it was not delicious.
“This snack package was ordered on Fish-Catching Take-Out’s application. It was delivered from the nearest Fish-Catching Take-Out store. The food inside was provided by the Cold-Faced Lady.”
“The Cold-Faced Lady is now Tengda’s industry. Boss Pei has more than 70% shares and absolute control.”
“It’s easy to infer from this information that Boss Pei wants Fish-Catching Take-Out to drive the Cold-Faced Lady brand again.”
“Provide a snack package in Fish-Catching Take-Out. If you feel that it’s delicious after tasting it, you will change your stereotype of the Cold-Faced Lady.”
“However, the Cold-Faced Lady only has one shop now. There are no shops in Jingzhou in Beijing. Therefore, Fish-Catching Take-Out should be training their chefs through the formula provided by the Cold-Faced Lady in their own shop so that they can make these snacks while they are at it.”
“These are not difficult to deduce.”
Everyone nodded.
Li Shi changed the topic. “However, you have to remember that some things are not absolute. It will change with the situation.”
“Doing the same thing before you are well-prepared is wrong. Doing it after you are well-prepared is right!”
“The important thing is not ‘Boss Pei used Fish-Catching Take-Out to drive the Cold-Faced Lady’. Everyone can think of such an idea. The key is how Boss Pei laid the groundwork and prepared!”
“The reason why I can now determine that the cold-faced lady will definitely be revived is because what I see is not just Boss Pei’s move, but a general trend formed after every move from before was linked together!”
Everyone listened intently.
Li Shi explained, “I’ll explain everything from beginning to end. Boss Pei’s entire operation is to resurrect the Cold-Faced Lady.”
“He forcefully bought over 70% of the Cold-Faced Lady’s shares and ensured his absolute control when the Cold-Faced Lady was at an absolute low point, including Meng Chang.”
“Only by ensuring absolute control can we proceed according to our own plan.”
“When he first took over, the Cold-Faced Lady could be said to have nothing. In terms of formulas, the roasted cold noodles were not even as good as some delicious stalls. In terms of reputation, it had already become a reverse model of excessive marketing. The popularity backlash previously was scolded online until it could not lift its head. There were no assets, only debt.”
“However, Boss Pei obviously saw that the Cold-Faced Lady is not useless. It still has value, which is its only value: The only value is that it used to be extremely popular. Too many netizens have seen this logo!”
“In other words, if we can use a certain method to reverse the reputation of the game, this negative popularity would instantly become positive. Then, there would be no need to slowly promote it.”
“However, it is easier said than done to reverse the reputation.”
“That’s why Boss Pei came up with such a ‘whitewashing plan’ that spanned more than half a year!”
“The first step is to deal with it coldly and reduce its popularity.”
“The Cold-Faced Lady is completely in the whirlpool of negative public opinion. The netizens’ inertial thinking is too strong. Nothing will have a good effect at this time, so we’ll wait for the negative public opinion to subside.”
“After that, Boss Pei called for a Street Food Contest.
“This Gourmet Competition has at least three purposes from the looks of it: First, criticize the Cold-Faced Lady’s taste and indicate that it should be cut off from the old Cold-Faced Lady. Second, let netizens develop a stronger interest in the food and beverage culture through the display of outstanding snacks. Third, attract special talents through this competition.”
“As far as I know, the person-in-charge of the snack market, Zhang Yahui, was recruited at this stage.”
“However, that alone is obviously not enough. There is another important problem: the cold-faced lady’s taste.”
“The Cold-Faced Lady’s previous failure was because they paid too much attention to marketing and did not pay attention to their own taste. Obviously, in order to change people’s impression of the Cold-Faced Lady, it would still have to fall on its taste.”
“What’s more, the taste is not something that can be simply improved. Instead, it has to be very outstanding. Otherwise, how can the reputation be changed if customers don’t feel it clearly?”
“Therefore, Boss Pei decided to shoot the documentary ‘The Stalls’. On one hand, it was to continue to showcase outstanding snacks and create a topic of discussion so that netizens would pay more attention and understand the snack culture. On the other hand, it was also to continue attracting more talents to eat.”
“Finally, more and more vendors joined in. They are good at various types of snacks, and they have all been tested by the masses.”
“Using their recipes to improve the Cold-Faced Lady’s dishes might not be able to achieve an absolute original taste, but it can finally reach the standard of ‘delicious’.”
“And then the most important step: How do we connect these cleverly?”
“Boss Pei’s answer is the Snack Market!”
“If these vendors were gathered in the snack market, it would immediately form a cluster effect. People who liked these delicacies after seeing the ‘street stalls’ would come and taste it. Not only would it create such a gourmet area in the old industrial zone, but it would also let netizens deeply connect ‘Tengda’ and ‘snacks’ for the first time.”
“With the existence of the snack market, people would definitely not doubt whether Tengda can make good snacks.”
“After the foreshadowing work was done, Fish-Catching Take-Out would launch the snack set and allow everyone to taste the cold-faced lady. After eating it, everyone would realize that the taste had indeed improved greatly and the price had also decreased. The originally expensive and unpalatable cold-faced lady had changed drastically and was completely in the same style as Fish-Catching Take-Out. Naturally, the reputation would change!”
Everyone nodded in realization.
So that was why!
This last step was actually very easy. Most people would also be able to think of it.
However, without the previous foreshadowing, even if Fish-Catching Take-Out forcefully pushed the cold-faced lady’s snacks, the effect would definitely not be good. Instead, it might drag Fish-Catching Take-Out down.
Therefore, whether an idea would work depended on how it was done!
At that moment, someone asked suspiciously, “But Boss Li, isn’t that double work?”
“According to Boss Pei’s original position, Fish-Catching Take-Out sells daily work meals and healthy meals, while Cold-Faced Lady sells snacks and fast food. The two positions are different and do not form a competitive relationship.”
“However, Fish-Catching Take-Out is also selling snacks now. Wouldn’t the positioning be confusing?”
Li Shi shook his head slightly. “Of course not!”
“If I’m not wrong, Fish-Catching Take-Out would sell these two types of snack meals at most. That’s the current six more common snacks that fit the general taste and are easy to make.”
“On the other hand, Cold-Faced Lady will provide a variety of snacks. The two are on completely different levels.”
“There are specializations in the industry. The chef of Fish-Catching Take-Out has to make normal work meals. He can probably make time to follow the formula to make a few types of snacks. However, it is impossible to make all sorts of snacks because there is not enough time and energy.”
“What’s more, Fish-Catching Take-Out and Cold-Faced Lady’s positioning are naturally different. Most customers only want one thing at a time. If they want to eat healthy, they would not order snacks.”
“Therefore, it is very inappropriate to merge shops or applications. It is best to separate.”
“What if customers want to order work meals and snacks to satisfy their cravings? This is actually very easy to solve. The Fish-Catching Take-Out shop in Beijing has already given us the answer.”
“Put Fish-Catching Take-Out and Cold-Faced Lady next to each other. You can deliver them together if you order at the same time on both sides. Not only would you save time, but you would also save the delivery fees for customers. That would solve the situation of ordering at the same time.”
“At the moment, making Fish-Catching Take-Out as a snack is only a temporary measure. If every Fish-Catching Take-Out can be matched with a Cold-Faced Lady in the future, then the trial snacks ordered on Fish-Catching Take-Out can also be provided by the Cold-Faced Lady!”
“Therefore, once the Cold-Faced Lady’s reputation changes and the taste is recognized by most people, Boss Pei will definitely continue to expand crazily like Fish-Catching Take-Out!”
“Open all the Cold-Faced Lady shops near the core Fish-Catching Take-Out stores to complement each other.”
“Fish-Catching Take-Out only sells two types of snack sets. If customers feel that it’s delicious after eating it, they will naturally try more snacks from the Cold-Faced Lady!”
“Do you think that the Cold-Faced Lady would be completely revived if it really reached this stage?”
“And we still have about 20% shares…”
At that point, Li Shi gave a ‘you-know-it’ smile.
There was no need to talk about the rest. It would not be classy if it was said.
The Cold-Faced Lady would definitely continue to expand according to this script. It would be like Fish-Catching Take-Out, opening shops all over the country.
On the other hand, Fu Hui Investments could get dividends from the profits earned by the Cold-Faced Lady!
In the past, he did not have much to drink. After all, he could only enter some other derivative industries related to Tengda.
For example, he would go to the periphery to buy shops when he saw that the snack market was about to become popular.
However, this method was not direct enough.
He had obtained the shares of the Cold-Faced Lady directly this time. It was equivalent to drinking the first mouthful of soup. The meaning was completely different!
His employees’ eyes lit up.
That was awesome!
The shares might belong to the company and had nothing to do with an employee like them, but hearing Boss Li talk about these shopping malls had widened their horizons!
The knowledge could come in handy someday.