Meng Chang sat down at his desk and took a sip of water after returning to the office. After resting for a while, he began to consider the publicity plan for the Intelligent Fitness drying rack.
This month, Tengda only had two relatively new products. One was the G1 cell phone, and the other was the smart fitness drying rack. The former’s publicity plan had been canceled.
In other words, even if Meng Chang did nothing this month, he would still get a basic salary. In the worst case scenario, he would also get a basic salary if he created the publicity plan for the smart fitness drying rack.
In that case, Meng Chang did not feel any pressure because there was nothing to lose even if he failed.
“However, this product is really something come to think of it. It looks like I have a chance this time!”
After witnessing and personally experiencing the smart fitness drying rack, Meng Chang suddenly felt that there was hope for this publicity plan.
That was because this product was not a proper product.
As an entrepreneur, Meng Chang was obviously well aware of the product manager’s work flow. For such a product, he had to first determine the target crowd and determine its unique advantages compared to the competition. Then, he could formulate the corresponding publicity plan based on the characteristics of the product.
Of course, to Meng Chang, he should avoid the merits of the products as much as possible in order to achieve the worst effect of the publicity plan. Instead, he had to hint more about the shortcomings of the products.
Meng Chang created a new document and began to analyze it.
“What is the greatest advantage of this product?”
“First of all, it can be linked to the game. It can nurture the characters in the game through fitness training. What’s more, it has an artificial intelligence module inside. It can conduct simple communication.”
“These are all advantages compared to traditional fitness equipment. Therefore, I must not mention a single word about it in the publicity.”
“Secondly, its training program is more comprehensive. Basically, you can train all the core muscles in your body. What’s more, it uses games as a form of teaching. It’s very simple to get started. You can get it delivered to your doorstep, assemble it, and even move it. There are also very complete after-sales services.”
“Yes, these are also its unique advantages. Therefore, I must not mention a single word in the publicity.”
“Lastly, it also has an advantage that cannot be considered as an advantage. It can also dry clothes.”
“When this fitness equipment is idle, there are many places where clothes can be hung. This space can still be used to dry clothes.”
“The other fitness equipment might also be used to hang clothes and dry the bedsheets, but it’s not convenient to use. There are no specially designed places to hang clothes on the equipment.”
“Yes, that’s why I should start from this point and publicize it in the promotional video!”
Meng Chang quickly found an excellent direction for publicity: ignore the two greatest advantages of the smart fitness drying rack and not mention anything about it in the promotional video. He placed all the emphasis on the most unreasonable and marginalized function of this equipment.
“Next is the style of the publicity video.”
“Emphasize on the function of the product ‘drying clothes’, no matter whether the style is serious or humorous, it would ultimately become a ridiculous comedy style.”
“However, as long as everyone smiles and doesn’t have the urge to buy it, there won’t be a problem.”
“We have to find a celebrity for this publicity video.”
“Hmm… who should we be looking for?”
Meng Chang fell into deep thought.
If he followed a normal train of thought, he would definitely look for a popular young actor, regardless of gender, with a good figure.
As for fitness equipment, it would only be convincing if he found a spokesperson with a good figure. Just like how no one would look for bald celebrities for shampoo advertisements, right?
However, Meng Chang wasn’t going to do positive publicity. He wanted to try his best to make this thing not sell.
Therefore, Meng Chang immediately decided to find a celebrity with a bad figure!
However, on further thought, such celebrities were not easy to find.
That was because most celebrities placed a lot of emphasis on managing their figures. In order to find celebrities with bloated figures, they had to find those bit-role actors’ and ‘special actors’. However, there were very few such actors.
What’s more, those who did not rely on their looks and figures to survive in the film industry were often true actors with great acting skills. It was also dangerous to find endorsements.
It would be best if he could find a bloated supporting actor who was not very popular.
Meng Chang pondered for a long time before his eyes lit up as he thought of a candidate.
Lin Jiaqiang!
This name was very unfamiliar to many people, but everyone knew that he was one of Zhang Zuting’s best friends.
As an outdated Best Actor, Zhang Zuting had a few good friends who played supporting roles when he was filming movies. For example, Ah Jian, Ah Xiong, and Jiaqiang were all good friends of Zhang Zuting.
After these people gradually became outdated, other than Zhang Zuting, who could still use his handsome image as a middle-aged uncle to film some movies, the other supporting actors became worse off. Some of them were even reduced to performing at building openings.
Among them, Lin Jiaqiang was the most miserable. He fell into a contractual dispute with his management company because he could not get any job. Thus, his life was difficult. He could only rely on Zhang Zuting and his other friends to support him.
Boss Pei had asked them to shoot a set of advertisements for Bloody Battle Song: The Powerful Version. “I’m Zha Zhuti, you can come and bite me if you’re my brother.” It had become a golden phrase on the internet back then. After that, these brothers had also shot advertisements. Netizens had jokingly called them the Five Tigers of Bloody Battle Song.
It was said that Boss Pei had offered quite a high price back then. It should have greatly improved their living conditions.
The more Meng Chang thought about it, the more he felt that this brother was very reliable.
That was because Lin Jiaqiang was a fatty who weighed more than a hundred kilograms. He would pant as he walked. Meng Chang’s requirements for him to shoot this fitness equipment advertisement were too high!
At that thought, Meng Chang immediately arranged for his subordinates to contact him.
Tengda did not lack publicity funds. Lin Jiaqiang was very short of money. Coupled with Zhang Zuting’s connections, they would definitely be able to invite him.
After deciding on the main actor for the promotional video, Meng Chang suddenly had a flood of thoughts. The general outline of the promotional video surfaced in his mind.
He quickly typed on the keyboard and wrote in the document.
At the beginning of the video would be a voice-over.
“Strong chest muscles.”
“Strong back muscles.”
“Eight distinct abdominal muscles.”
“Biceps are filled with strength.”
“They symbolize male hormones and are the dreams of every man!”
At the same time, Lin Jiaqiang appeared on camera. He followed the voice-over and showed the fat on his chest, back, abdomen, and arm.
Of course, he would wear a loose sports vest to prevent the advertisement from hurting his eyes.
“However, most people do not have developed muscles. They only have fats that cannot be chased away no matter what.”
Lin Jiaqiang would stop after a few poses and pinch the meat on his belly.
“Is there a fitness equipment that allows you to have these cool muscles without walking out from your house that you can’t buy no matter how much money you have?”
“Of course!”
The Fully-Automated Fitness drying rack would appear on the screen. Lin Jiaqiang looked at it with a very happy and expectant expression.
“The smart fitness drying rack supports a maximum weight of 350 pounds – that’s a weight you’ll never be able to use because you might find that you actually hate fitness after trying it once or twice.”
The scene changed. Lin Jiaqiang was using the smart fitness drying rack to train, but he quickly lost interest and stood up with his tongue out.
“However, if you think that it will eat dust, you are very wrong.”
“This latest set of equipment will not only allow you to train at home, but it will also bring you what you really want—a place where you can hang your clothes!”
The scene changed. Lin Jiaqiang carried a pile of freshly washed clothes and placed them on the seats of the smart fitness drying rack. Then, they picked up the clothes rack and hung them on the horizontal bar above the smart fitness drying rack.
“Smart fitness drying rack. It is made based on the drying requirements of white-collar workers in the city. It can dry more than ten pieces of clothing at the same time. At the same time, it is equipped with an automatic blow dry function to speed up the drying of the clothes!”
The smart fitness drying rack was already filled with clothes. The ribbons at the outlet were floating, and the clothes were all bathed in the breeze. Lin Jiaqiang felt the breeze and smiled in satisfaction.
“What’s more, you don’t have to worry about it taking up too much space. Its seat is a very humane folding design. As long as you fold it up, you can obtain a unique drying space.”
“On top of it, there’s a glass rack that can hold beer or red wine. It’s a hidden design that allows you to drink a few cups occasionally. Of course, you can also use it to store cups or energy drinks when you resume training, even though I know that that scene would never happen.”
Lin Jiaqiang would take a can of beer from the smart fitness drying rack, raised his head and drank a few mouthfuls, and gave a thumbs up.
“We will also give a set of sportswear to every customer who orders it. It is very comfortable and can be worn as pajamas.”
“What are you waiting for with such a functional smart fitness drying rack? Hurry order now!”
Meng Chang read the general outline of the promotional video again after writing it and nodded in satisfaction.
Yes, very good!
No one would buy it with this advertisement, right?
This advertisement first gave the audience a very bad psychological hint through Lin Jiaqiang’s image. Then, it exposed the fact that “even if you buy this home fitness equipment, you will only use it to hang clothes and you will definitely not use it”.
All in all, it was completely opposite to the purchasing desire of the target user!
Not only that, this advertisement did not show the game ‘Fitness Battle’ that was matched with the smart fitness drying rack. It also did not mention the smart system on it. It was even more vague about its fitness function.
The more Meng Chang thought about it, the more perfect he felt.
Customers would definitely laugh it off as long as this publicity video was released since this smart fitness drying rack was a lame product, right?
Of course, there would definitely be people who would buy it out of curiosity. However, this thing was very expensive and it occupied a lot of space. There would definitely not be many people who would buy it.
Wouldn’t his commission be stable as long as the publicity did not achieve the desired effect and the smart fitness drying rack did not sell much?
The more Meng Chang thought about it, the more optimistic he became. He suddenly burst out with the passion for work again!