Chapter 51: Top Luxury Brand
Translator: Exodus Tales Editor: Exodus Tales
Some said: I have always thought that this would be a commercial film that was wearing the facade of charity and helping the poor. However, I realised that I had made a huge mistake after watching it.
I hope that our country’s films will be commercial films if they will be something like this. This film doesn’t feature any love relationship. It doesn’t even have a male protagonist. It also doesn’t have any twists and turns of plot. It is so calm, and it is the exact reason why everyone is glued to the screen for it.
Some also said: I have always thought of myself as someone who doesn’t cry easily. No matter how tragic the story in the film was, I would tell myself that it is fake. Then I wouldn’t even shed a tear.
My eyes were stinging after watching “University Dream”, though I managed to hold back my tears. The film captured the magnificence of the deep mountains. It portrayed the insignificance and hardship of the children living in the slums in the mountains better.
There were almost no negative reviews for the film. Was “University Dream” really that flawless?
Not exactly. It was because no one could bring themselves to criticize it. It was like a soft prick that prickled the deepest parts of the audience’s hearts. They didn’t dare touch it because it would hurt.
Not when they watched Xia Hong’s whole life from start to finish. When they saw where Xia Hong lived in; when they saw the troubles that Xia Hong had to go through just to study; when they saw how Xia Hong kept moving forward no matter what was thrown at her; when they saw Xia Hong lose everything but still manage to achieve her dreams in spite of everything. However, she lost her life just as it was completed.
They had never experienced such suffering, nor did they dare to deny the fact that anyone was suffering like that in this world. That was why they were unable to bring themseles to voice their minor complaints about the film even if they did have some.
They couldn’t do anything apart from praise and promote it with the best of what little they could do to have more people pay attention to the suffering children in the slums.
The theme for “University Dream” wasn’t pleasant. It might have come and went quietly if it was in another situation.
However, Yun Xiangxiang was the protagonist. Getting first place in the national college entrance exam saw her becoming an actress that commanded the most attention. She was a rising star.
People went into cinemas during the summer holidays out of their curiosity for “University Dream” or for her. The first ones to do so were the top students from Qingdao University.
That was why Yun Xiangxiang saw that the preorder numbers for “University Dream” on the seventh of July reached ninety million yuan.
It was the top in film row piece rate on the eighth of July.
Most fell into silence after they watched the film. It wasn’t because they were disappointed or unsatisfied. It was because words failed them in describing how they thought about the film.
A lot of people realized that they really didn’t have the right to assess the film.
However, the lack of heated discussion didn’t stop “University Dream”‘s box office from soaring. Most people only recommended the film on their wall after they finished the film. There were no unnecessary critique or lamentation.
“Xiangxiang, now I know that the “University Dream” is actually this kind of “University Dream”.”
Song Meng called Yun Xiangxiang the first moment after she watched the film. She was sobbing, “My heart feels heavy now. Especially when I am about to go into university. I don’t know what to say. I know our country has slums. Every country does. But I didn’t expect a place this scary to exist. Is this real?”
“It is real.” Yun Xiangxiang replied.
Song Meng went into silence for a long time. She probably didn’t know what to say too.
“University Dream”‘s box office exceeded a hundred million yuan for three consecutive days. Han Jing graciously announced that all proceeds from the film would be given to charities that alleviate poverty on her Weibo.
If it was anyone else who said so, they would have been roasted to death by the netizens, criticizing them for using charity as a pretext to earn money.
However, no one would suspect Han Jing. That was because everyone saw her continuous contribution to charities over the last twenty years
Those who wanted to do something for the children who lived in the mountain slums but had no way to do so would watch the movie two to three times to contribute.
This silent contribution continued until a teacher posted a status.
[Moral Foundation That Can Carry Weights V: I watched “University Dream” today. I volunteer to be a teacher in the mountains. I can’t do much. I hope that I can contribute to society with my ability. I also hope that the related authorities will pay more attention to the children who are suffering in the mountains.
We say that children are the hope of the future. We can’t let hope turn into despair. Also, “University Dream” is a great film. I hope that more and more films that can impact society like this one will appear.]
This teacher garnered a lot of likes. A lot of teachers and those in Normal University commented that they would do the same. This gained tremendous solidarity from society.
“University Dream” was gaining traction fast. However, nobody was riding its coattails. Nobody was trying to hype it up. Nobody was making any reports about it either. It became quite the strange phenomenon. Some schools even made a trip with the students to watch it during the holidays.
This silent growth soothed Yun Xiangxiang’s heart. This phenomenon occurred because there were many tender people in the country. “University Dream”‘s box office proved that kind people existed.
Yun Xiangxiang was also getting more and more fans. She didn’t really pay attention to it. Most of her time was spent filming. She would accompany her parents whenever she had time.
When she finally had an off day and planned to have fun along with her parents, she was followed by some reporters who were covertly taking her photos.
In order to not affect her parents, Yun Xiangxiang went to a juice shop to buy a lot of juice. She had the shop assistant accompany her in sending those juice to the reporters.
“It’s not easy doing your job in such a sweltering day. Have a drink. You guys don’t have to follow me. I’m just accompanying my parents to have fun. I don’t have any news for you guys, so don’t waste your energy.”
She placed the drinks down after speaking and waved at them before turning around chicly to leave.
Entertainment reporters: …
Even so, someone still made this into news. Yun Xiangxiang’s fans burst out in laughter after reading about it. The solemn atmosphere brought by “University Dream” also disappeared. Everyone became more active and starting to tease each other.
Everything seemed to be getting back on track. “University Dream” closed with a total box office of 2.1 billion yuan. Yun Xiangxiang became an actress who could guarantee great box office.
All kinds of scripts suddenly came for her. However, it was kept by He Wei.
It wasn’t before “University Dream” finished its cinematic run before He Wei called Yun Xiangxiang, “Take three days’ leave from the filming team and come to Beijing. I negotiated MonRoe’s endorsement for you.”
He Wei hung up after he finished explaining. Yun Xiangxiang was still in a trance and couldn’t get out of it for a long time.
She already knew that He Wei was very capable. However, she never thought that He Wei was this capable.
That was MonRoe!
A top ten jewelry brand at the international level. It was called the “Emperor of Diamonds” and was sought after by a lot of nobles and socialites in foreign countries.
So far they only had four branches in China. They were in Hong Kong, Shenshi, Taiwan, and Beijing. It was a top luxury brand!
Yun Xiangxiang didn’t even dare to dream about endorsing their product in her previous life.