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Published at 8th of March 2020 01:25:07 AM
Chapter 837: 837

Chapter 837 – Spokesperson


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“CocCola will be sponsoring the US Olympic Games . Since 1928, CocCola has been sponsoring the Olympic Games!”

“Pepsi had signed my footballers and basketball stars as their spokesmen . ”

“Drink CocCola and win Olympic Games tickets . ”

“Drink Pepsi and win Olympic Games’ souvenirs . ”

CocCola and Pepsi start to advertise aggressively using the Atlanta Olympic Games as the theme .

This year, the whole world will be focusing on Atlanta . If the cola companies could do enough advertising in the Olympic Games, the whole will notice them .

North America’s advertising fees had increased this year and the two beverage giants made use of this to give the first blow to the Chinese beverages . You dare to come and create trouble in our turf? We will teach you an unforgettable lesson!

“Manager Feng, CocCola, and Pepsi had increased their advertisements and signed a lot of famous sports personalities . After the Olympic Games, their products’ sales will increase base on the performance of those athletes . Should we also do something to deal with them?” Lin Qishu asked .


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“Of course . We must also sign some sportsmen . The value of sportsmen will increase because of this year’s Olympic Games . Go and contact some famous athletes like the US sprinter Michael Johnson, basketball player Grant Hill, etc . and ask for their prices . ”

In China, no one noticed the commercial value of athletes, but in the US, athletes were doing very well . A world-renowned athlete’s market value is very high .

There were many athletes to choose, but only a handful had influence all over the world . Currently, football is the most popular sport in the world, but Lin Qishu told Feng Yu that Pepsi had signed lots of football stars . Almost all the famous footballers were signed by Pepsi .

Athletes also have to take care of their appearances . Those better-looking athletes have higher commercial value than those who were not good looking . Ronaldinho did not get as many endorsements and Owen . Was it because of their skills? No . Ronaldinho’s club manager said not many fans want to buy his jersey because of his looks .

It is difficult for black sportsmen to get huge endorsement contracts . Black sportsmen have lower influence compared to white sportsmen . White sportsmen must also be good looking, or they will have lower commercial value .

A day later, Lin Qishu returned to Feng Yu with a piece of bad news . US sprinter Michael Johnson and basketball player Grant Hill had been signed by CocCola .

The other sportsmen who were targeted by Feng Yu were also ridiculously expensive . When they heard this endorsement is for Chinese products, they were unwilling to accept it . These sportsmen were the best in the world and only want to endorse for the best products .

If CocCola wants to sign these sportsmen, their fees might only be a few hundred thousand USD per year . But they demand at least 1 million USD if they were going to endorse Chinese beverages .

These sportsmen felt their image and commercial value will be affected if they were to endorse for Chinese products .


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In other words, these sportsmen look down on China products . Although the papers were reporting about China’s threat and China’s fast-rising economy, the papers also emphasize Chinese products were inferior to US products .

“All those sportsmen refuse to lower their prices?” Feng Yu frowned .

Although Feng Yu had signed a few Chinese sportsmen, like Wang Junxia, Fu Mingxia, Teng Yaping, etc . who will win the gold medals in this year’s Olympic Games, female athletes were not as influential as male athletes . He had only signed 3 Chinese male athletes, Li Xiaoshuang, Liu Guoliang and Kong Lingjun .

These athletes endorsed a wide range of products, and they were all from Feng Yu’s companies .

There are other Chinese gold medalists in this year’s Games, but Feng Yu could not remember who . Feng Yu offered Fu Mingxia and Kong Lingjun long-term endorsement contracts because they have good image and will win the gold medals again in the next Olympic games .

But Chinese athletes’ commercial value in the overseas market cannot be compared to sportsmen from the western countries .

Sports like basketball, football, short distance track, and field events have the most influence and the athletes from these sports have the highest value .

Feng Yu knew the endorsement fees for these top athletes were expensive and had asked for their charges beforehand . But he did not expect these athletes to raise their prices when they heard the product is from China .

“Those two companies signed which athletes from football and basketball category? Do you have the prices of the remaining sportsmen?” Feng Yu asked . He had no choice but to pick some of the lesser-known sportsmen .


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Lin Qishu took out a list, and the athletes signed by CocCola, Pepsi and other beverage companies were highlighted .

The remaining unsigned sportsmen seem to have discussed their rates . All of them charges 1 million USD!

Are they kidding? The annual wages of basketball stars and football stars in this era are still meager . Also, these beverages were not sports drinks, and why are they asking for such high rates?

“Basketball players are considered cheap, and football stars charge much higher . Those athletes cannot drink CocCola or Pepsi as cola beverages will lower bone mineral density! Athletes are forbidden to drink it!” Lin Shuqi said angrily .

Jianlibao is a sports drink, and Qili is also suitable for athletes . Those athletes would rather endorse some beverages they cannot drink . Feng Yu wonders what their fans were thinking!

Football athletes? That’s right . How can I forget this team?!

“You said most of the players in the Brazil football team are signed by Pepsi?” Feng Yu asked .

“That’s right . Only some reserves and unknown players were not signed . After the Brazilian team won the gold medal in the Games, they should become famous . ” Lin Qishu said .

“No… We are not signing anyone from the Brazilian team . We are going to sign the Nigerian team . ” Feng Yu laughed .

“Which team? Nigeria? Is that an African team?” Lin Qishu asked . Even if they cannot sign the players from the Brazilian team, there is still Portugal, Argentina and other teams . Those players might charge higher, but they are famous football stars . What does Nigeria have?

“They are from Africa, and you might not know they are the last Africa Cup Champions . They are also one of the top 16 football teams in the world . Go and contact this team . I want to sign all the top players on this team!”

Pepsi had signed players from the Brazilian team? This will be interesting . Nigeria will win Brazil in this year’s Olympic Games .

Feng Yu laughed as he imagines how the facial expression of those people at Pepsi when Nigeria wins Brazil!

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