Chapter 818
Chapter 818 – Invitation for cooperation
To make this dream come true, Feng Yu had to increase his brands’ awareness . He needs a powerful brand to control the industry .
Currently, there are only two famous Chinese brands in the US . Wind and Rain, and Jianlibao!
Wind and Rain brands have many popular products . Bladeless fans, humidifiers, VCD, DVD patents, etc . The brand is known for its home appliances, and some of its products are already the market leaders .
Jianlibao is currently the leader of the Chinese beverage industry . Their total sales last year were more than 4 billion RMB and their profits were more than 400 million RMB . They have branches in more than a dozen countries and are selling in more than 30 countries .
Although Lehaha is catching up with Jianlibao in the Chinese market, it was only limited to China . Lehaha’s products are only selling in Taiwan, Hong Kong and Macao . They had tried to enter Japan but withdrawn due to poor sales . The Japanese do not want to buy their products after they found out it is a Chinese brand . Zhong Qingxian was upset and even lost weight over this .
Jianlibao is the leader in China, followed by Lehaha, Le Baishi, Coconut Tree, Zhen Zhen, Rising Sun Group, and many other brands . The total sales of these companies were more than 3 billion USD . What was the US beverage companies’ total sales last year? 10 billion USD!
China has a population of 1 . 2 billion, and the US has only 200 million . The differences in consumer spending in the two countries are too significant .
Feng Yu has always wanted to bring Lehaha out of China . In his previous life, Le Bashi had tried to do this but failed . During Le Bashi’s peak, its sales are not more than 25 million USD . They were doing worse than Jianlibao now . Even the Coconut Tree is doing better than them .
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The US FDA is the strictest in the world . If any beverage can pass the FDA test, the drink will not have a problem to pass the checks in other countries .
Jianlibao was able to pass the FDA checks and managed to secure a footing in the US .
But Jianlibao’s development in the US had hit a bottleneck . This was mainly because Jianlibao only have one drink, and the US still has two beverage giants .
Jianlibao had an opportunity to work with Pepsi . They had planned to compete with CocCola together, but during the negotiations, Jianlibao’s head, Li Jingwei, said something which was very arrogant . “Pepsi is a leader in the international beverage industry . I represent Jianlibao to welcome you to join us and manufacture our products!”
Li Jingwei wanted Pepsi to become one of its contractors!
There were rumors that Pepsi’s representative’s face changed . Pepsi had offered lucrative terms for this cooperation . Jianlibao will help Pepsi to market its drinks in China and suppress CocCola . On the other hand, Pepsi will help Jianlibao market their drinks in the US .
This was an exchange of their market, and it’s a win-win situation for both companies . But Li Jingwen was too arrogant and belittled the two beverage giants . It was also because their products targeted different consumer segments .
Jianlibao’s product is a sports drink, targeting sportsmen . It is a healthier drink and Pepsi, and CocCola is only soft drinks to Li Jingwen . He felt that these soft drinks will not be able to stop Jianlibao in the US .
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At the start, Jianlibao’s introduction to the US market is going on smoothly . China’s top beverage company had entered the US market and succeeded in expanding its market share in the US .
But when the two coke companies realized that they were unable to penetrate the Chinese market and their home ground had been invaded by Jianlibao, they started to suppress Jianlibao .
It was not only in the US . The two companies suppressed Jianlibao in many other countries . After the two beverage giants worked together against Jianlibao, Jianlibao overseas development become limited .
Just when Jianlibao needed help, Feng Yu contacted the head of Jianlibao’s US operations, Lin Qishu .
Jianlibao had bought one whole level of a building as its US headquarters . Their office is not far from the Empire State Building . Feng Yu was now very famous in the US because of the newspaper reports . When Lin Qishu received Feng Yu’s call, he agreed to meet him immediately .
Feng Yu met Li Qishu in a meeting room on the top floor of the Empire State Building .
“You are Mr . Feng?” The newspapers did not publish Feng Yu’s photograph, and Lin Qishu does not know Feng Yu . But there is only one person in the meeting room and he asked . Lin Qishu felt the person in front of him was not Feng Yu as he is too young .
“Manager Lin, nice to meet you . I am Feng Yu . ”
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Lin Qishu recognized Feng Yu’s voice, and he shook his hand . He still could not believe that this young man is Feng Yu .
“Mr . Feng . Nice to meet you . ”
“Manager Lin, are you curious why I invited you over today? I will not beat around the bush . I want to help Jianlibao . ” Feng Yu said with a smile .
Lin Qishu frowned . “What do you mean by this? Jianlibao does not need any help . ”
Lin Qishu thought Feng Yu wants to buy a stake in Jianlibao, and he will not agree . Jianlibao is a successful state-owned enterprise, and no outsiders can buy a stake in it .
“Really? How come I heard that Jianlibao is rejected from selling your products in the major supermarket chains?” Feng Yu had heard about this .
Entering the major supermarket chains will increase the sales and profits of the company . If Jianlibao is not able to enter the supermarkets, they will never be able to compete with the two cola companies in the US market .
Lin Qishu looked at Feng Yu . Although this was not a secret, no one will know if they did not do research about Jianlibao . Mr . Feng had gathered information about Jianlibao?
“Mr . Feng, you can help us? I need to be clear with you . It is not that Jianlibao is refused entry to the supermarkets in the US . We are still negotiating and haven’t agreed on the terms . ”
Jianlibao wanted the same terms as the two cola companies . They wanted a shelf reserved for them in the best location with eye-catching signages . But the supermarkets do not agree . Although Jianlibao had some brand awareness in the US, to the supermarket, it is still not on the same level as the two cola companies .
There is another important reason . Jianlibao only has one type of drink . How can one drink occupy one whole shelf?
“What if I can help you all get more attractive conditions?” Feng Yu smiled and asked .
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