Chapter 803: 803
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“Manager Feng, this program still needs some planning to sort out the details, but it seems to be a good program . How much do you intend to sponsor?” Chief Jia asked .
“The earliest this program can be air will also be after Lunar New Year . It will only last for about 4 months at most . Is this program a weekly or daily program?”
“It should be weekly . We will not have so many contents daily . ” Olympic Games only have so few events, and CCTV still has to pick the more popular sports to be featured . There were not much content for them to film .
“We will stick to the old rules . There is no need to talk about the name of the program . That is decided . The stage must have our Wind and Rain logo and products . The host of the program must say our advertising slogans and our logo must be printed on the host’s attire…… . ”
“Wait . Manager Feng, I don’t remember you have a clothing brand, and Wind and Rain do not produce clothes too . ” Chief Jia interrupted Feng Yu unhappily .
“You don’t want to include wardrobe sponsorship? I am fine with this . Also, at the end of every episode, there can be a quiz about Olympics and the athletes . I will sponsor the prizes . This way, we can attract more viewers and interact with them . ”
Chief Jia’s eyes brighten up . This quiz will increase the program’s ratings and will get good reviews . This will be good for CCTV 5 channel .
“I want the advertising slots before and after this program . ”
“Wait a minute . Manager Feng, the slots before and after the program should not be included . ”
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“Why not? If you advertise someone else’s commercial before the start of this program, it will have an impact on my advertisement . I think you should be able to settle this, right?” Feng Yu smiled .
“Manager Feng, you have too many conditions . ”
“That’s why I will be giving you more money . Other than the prizes, I will give you 200,000 RMB per episode for the name . If you have 16 episodes, I will give you 3 . 2 million RMB . ”
“Manager Feng, why are you getting stingier now? You have so many requirements, and your sponsorship is much lower than . ” Chief Jia replied .
“The rating for is the highest among the variety shows? The rating for this new program might not be high . Also, there are still many areas in China where people cannot receive CCTV 5 . ”
“But it is still too little . It must be 300,000 RMB, at least . ”
“Alright . 300,000 RMB . That’s settled . Let’s talk about the other sponsorships . ” Feng Yu said immediately . He did not give Station Chief Jia any time to regret it .
Chief Jia: “……” 300,000 RMB must be lower than expected for Feng Yu! But there are still other sponsorships .
“What else do you want to sponsor?”
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“You all will be sending reporters to the Olympic Games venues, right? It will be the same . The reporters’ attire must have Wind and Rain Logo . I will sponsor all of their expenses . Of course, the reporters must mention my company every time they end their interviews . For example, the above interview is sponsored by Wind and Rain Home Appliances . ”
“Impossible!” Chief Jia was going crazy . This Feng Yu wants to advertise at every opportunity . How can they advertise during interviews?!
“Why are you so agitated? It’s fine if you don’t allow it . I will give in on this . Just the attire with my logo will do . ” Feng Yu replied slowly .
“That is also not allowed!”
“Ok . I will give in to you further . If you still don’t agree, then there is no point we carry on discussing this sponsorship . ”
Chief Jia’s eyes were all red . He stared at Feng Yu: “This is CCTV, and we are broadcasting the Olympic Games . Don’t be too much!”
“I promise you I will not be too much . I had sponsored a lot of money for our Sports Administration . You should also know that . Many of my products will be appearing beside those athletes . I only have a request . During the interviews with the athletes, my products must be shown clearly on TV . There cannot be any similar products from other brands . Only my brands can appear . ”
“What products did you sponsor?”
“Not a lot . The medical supplies are all from Bing City Pharmaceutical Corporation . If the athlete is using any medication, you must give a close up on the medicine . Even if you can’t do a close up on the medications, you must at least show the logo on the medicine box . All athletes and coaches will be wearing a cap, and China and Wind and Rain will be printed on it . You must make sure the words must be captured clearly . Also, all the athletes will have an Aiwa CD player each . The CD players must also appear during the interview . I will also be providing the Songjiang brand of vehicles, and the athletes will be given Songjiang Motorcycles after they return . All these must also be captured in the interviews . As for the rest of products, as long as it is from my companies, it must be captured on camera . We can talk about this in detail later . ”
Sponsored Content
Chief Jia’s jaws dropped . He did not know that Feng Yu can turn a simple interview into something so complicated . But what Feng Yu requested was not against the regulations . Only no one had done this before .
“Manager Feng, how many products are you sponsoring?”
“Not a lot . After the Olympic Games ended, we can have a Celebration Gala Night . ” Feng Yu was getting excited .
“Celebration Gala night?”
“That’s right . The athletes will be returning in triumph . We must have a Gala Night to celebrate . We shall stick to the old rules . You all will be the main organizers, and I will settle the funds . The name of this special program will be called Wind and Rain – Olympic Games Celebration Night! During the program, we can give out all sorts of prizes for our medalists . I guarantee that the ratings for this show will be high . The viewers love to watch such programs . ”
In Feng Yu’s previous life, there were all sorts of such special programs . As long as there is a reason, there will be a Gala Night . Although Gala night programs were expensive to produce, the TV stations can still make lots of money from the sponsors . Such programs are good for companies to market their brands and products . If Feng Yu could give out Songjiang Cars to the athletes during the program, the results would be better .
Although people’s lives had become much better now, cars were still luxury items . Giving out cars were unheard of in this era, and it will be the talk of the town for a long time . How many people know that the Fok family from Hong Kong was sponsoring the Chinese Athletes? The TV stations did not help him promote his sponsorships .
Feng Yu remembered a famous saying by Chen Guangbiao, China’s tycoon and top philanthropist, from his previous life . “Low-key life, high-profile work . ”
Feng Yu believed that this marketing will stimulate the sales of Songjiang, Wind and Rain, Aiwa and all his other brands . Maybe he will add in Lehaha, Tai Hua, and other related brands . Anyway, Feng Yu will not let other brands to be featured in this special program .
Station Chief Jia was excited to hold a Gala Night . A grand Gala Night program will invite lots of leaders to attend, and this will all be his credit .
Chief Jia was now the Minister’s Assistant . If he performs well, he might be promoted to Vice Minister . In the past, he only thought about being promoted to be the Station Chief . But after he became the Station Chief, he became more ambitious .
Didn’t Feng Yu say that CCTV will not have to fork out a single cent for this special program? Who in their right mind would reject this offer?
“Manager Feng, let’s discuss in detail in the office . I think this idea is not a problem!”
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