Chapter 677 – Milk Tea promotion
Tai Hua Supermarket had renewed new contracts with all their suppliers . The new rates were cheaper, but Tai Hua Supermarket also allowed them to hold promotions .
Tai Hua Supermarket gave them an excellent position to display their products and also help them to showcase their products in a spectacular way to attract customers . The suppliers were also allowed to promote their products in other ways . For instance, Lehaha was having a promotion for their latest product . Milk Tea .
There was a 2 meters giant poster of the Little Tigers and a young model . The Little Tigers were holding a cup of milk tea each and offering to the female model . The female model was smiling and did not know which to choose .
Just the Little Tigers poster was enough to attract lots of shoppers . There was also a table beside the poster, and there were many small cups on it . The scent of milk tea was everywhere .
These were not the only things that attract shoppers . Behind the table, there were a few young and pretty girls . They were all air stewardess trainees . They were standing there, attracting shoppers .
One of them was holding a microphone: “Lehaha’s latest product, Taiwanese Bubble Milk Tea . A new beverage which you all have not tasted before . Come and look at this cup . Can you see the black pearls? Can everybody smell the fragrance of this tea? This is Lehaha’s newest product . U . Loveit Bubble Milk Tea!”
A good promotion cannot only have people standing there talking about the product . There must be an insider among the crowd!
A bespectacled man asked . “I had tried Taiwanese milk tea last year when I went to Taiwan . Is your milk tea authentic?”
“It is not up to me to say whether if this tea is authentic . You see this sign here? Free sampling! Let’s invite this gentleman to have a taste and see if it is authentic . ”
Some milk tea was poured into a small cup of about 50ml . This was the smallest paper cup available in the market .
The bespectacled man took a sip and opened his eyes wide in an exaggerated manner: “Hmmm…… This is the taste . It is exactly the same as what I tasted in Taiwan! Delicious!”
After saying that, he drank two cups .
The second insider among the crowd appeared . “I thought it is milk tea? What are you chewing?”
“Pearls . This is Bubble Milk Tea, and there are pearls in it . It is delicious . But it’s a pity that this Bubble Milk Tea is not available elsewhere in China . ” The bespectacled man said .
“Is it really that delicious? Are these free samples? Let me try one cup . ”
“Ok . Sir, place come over and try . ”
“Wait, if I do not like the taste and do not buy after I drank the free samples, will I be allowed to leave?” The second insider asked .
There some shoppers who wanted to try the samples, but they immediately stop . That’s right . If I tried the sample, then I will have to buy it . What if this product is costly?
“Rest assured . We will not force anyone to buy . Even if we want to do that, the supermarket staffs will stop us . This is China, and we are all reasonable people . Everyone has a different taste . I do not dare to claim that everyone here will like it . It’s normal for some people to prefer tea, milk, fruit juice, or carbonated drinks . Don’t worry, and just try it .
After the second insider tried the sample and swallowed the pearl, he said: “This taste good . Oh, why are there different color packaging for the tea?”
“These are different flavors . The one you tried is the original favor . We still have fragrant yam, red bean, wheat, chocolate, coffee, etc . These different colors stand for different flavors . There will surely one favor that suits your taste . ”
Fragrant Yam was just yam . But just yam does not sound attractive . So it was named as fragrant yam .
“Can I try one more cup?”
“Of course . Change the paper cup for this gentleman . This will prevent the taste of different flavors from mixing together . If there is anyone else that want to try our samples, please queue up here . If you like our products, you can purchase them over here . We are having a promotion now . Buy 2 and get 1 free . This promotion is only for 3 days……”
The salespeople kept promoting the milk tea, and those air stewardess trainees poured samples for the shoppers . When the tea was used up, they will open a new packet and use hot water to make the milk tea in front of the shoppers .
The other shoppers who passed by, saw many people queuing up for the free samples given out by pretty girls . They were also curious and joined the queue .
Someone once said that if 5 people were standing in a row, passers-by will join in and start queuing without knowing the reason . Most people will think that there must be good stuff or bargains if people queued up .
Now, more and more people were queuing, and the long queue attracted more shoppers .
Some of the shoppers tried the milk tea and liked the taste . They heard that there was a promotion now for the tea . Although 2 RMB for a cup of Milk Tea was too expensive for many people, there were still shoppers who felt it was a good deal . After all, this was Taiwanese Milk Tea, and it was delicious .
Most of the shoppers who bought the milk tea took 4 cups . With the 2 free cups, they will be able to try all 6 flavors .
The milk tea on the shelves was cleared quickly, and the supermarket staffs restocked it immediately .
Feng Yu smiled when he saw the long queue in the Supermarket . There were more people interested in such promotions than in the future .
The production cost of this milk tea was 50 cents per cup . The supplier rates given to Tai Hua Supermarket was 1 RMB . Even if the promotion and marketing cost were added, the total cost was less than 1 RMB . Tai Hua Supermarket’s retail price was 1 . 80 RMB . This was to let the shoppers feel that it cost less than 2 RMB, and it was 20 cents cheaper than places .
In this cold weather, having a cup of hot beverage felt good . Also, this milk tea smells really lovely, and many shoppers who did not queue up for the samples also bought a few cups because of the promotion .
Most of the customers who bought the milk tea were young adults . They had just started work and were not interested in saving money . They like to try out new things . Another group of customers was young parents . They bought some for their children .
These parents only treated milk tea as a regular beverage . This was better than giving their children cold carbonated drinks in this cold weather .
After the supermarket closes at night, Lehaha staffs and the supermarket staffs tally their total sales for the day .
When the figures were tabulated, the staffs could not believe their eyes . They counted again twice to confirm if they had gotten the right number . Today’s promotion had created an extraordinary sales volume .
How many cups of milk tea were sold in all 20 branches? This was only the first day . There were still two more days before the promotion ends . 3 days later, there will not be any promotion staffs stationed at the supermarkets . But the buy 2 get 1 free promotion was still ongoing . This will last for a week . The sales of this one week should be more than what they forecast in one month!
The sales potential of Tai Hua Supermarket was astonishing!