Chapter 669: 669
Although Zhong Qingxian did not really believe Feng Yu’s words, he still gets his men to develop the formula, and he went to contact other factories as their contractors .
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Zhong Qingxian needs to look for 3 contractor factories . The first factory must be a factory that can produce milk tea powder . Zhong Qingxian’s target was a milk powder factory . This factory could produce Tang, creamer, tea powder, coffee powder, chocolate powder, etc . It can also produce artificial food coloring and preservatives .
The next type of factory Zhong Qingxian was looking for was a factory that could produce tapioca balls . He looked for some food processing factories and placed some orders . This was only the testing phase . One or two small factories will be enough to provide the supply . If this product was really popular, then Lehaha will produce it themselves in their western region new factory next year .
The third contractor was for producing coconut jelly . Zhong Qingxian contacted a few factories but was not satisfied with the results . Also, the cost of coconut jelly was too high .
Lehaha could produce the packaging by themselves in their factories . Of course, it could also be outsourced .
Lehaha could use plastic cups, but heat resistant plastic cups were too expensive . The cost of the cups was higher than the milk tea powder .
Feng Yu suggested using paper cups . Paper cups have been in the market for quite some time, and the cost was not high . But Zhong Qingxian felt it will lower their milk tea status .
Feng Yu argued that those coffee cafes were also using paper cups . Paper cups were one-time use, and it is more hygienic . The cost was also low and not easily damaged . It was also easy to transport as it is very light . The paper cups just need to be heat and water resistant . No one will feel that this will make the product look, low class . Maybe the office workers might even think this product is a high-end product .
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In the end, Zhong Qingxian chose to believe Feng Yu and decided to use paper cups . The packaging designs were handed over to Liu Michael . They had been working together on many past projects .
The paper cup will have the cartoon character of Lehaha printed on it . The other side will be a picture of a cup of milk tea . It was simple and straightforward .
Feng Yu looked at Lehaha’s cartoon picture and frowned . This packaging seems more like a children’s drink . This milk tea was suitable for all age groups, but the main target segment should be young adults .
“Qingxian, I have received your fax . But the designs on the cup…… I feel that we should not add the cartoon character figure on the cup . We should use a picture of a beautiful woman or a handsome man . ”
“Picture of a beautiful woman and man? Are you trying to say that we should find someone attractive to endorse this product?”
“That’s right . We do not need anyone extremely famous . We just need to get someone with a good image . This milk tea main target segment is young consumers . Think about it . Who is more willing to accept new things? Is it young adults? Also, when we market this product, we can say this is Taiwanese favor . This will let the consumers have the impression that this is an imported product . This will satisfy the consumers’ curiosity of what overseas beverages taste like . ” Feng Yu said .
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“Manager Feng, do you have someone in mind?”
“The most suitable artiste should be from Taiwan . I like The Little Tigers . We can also get a pretty young model to partner with them . ”
“The Little Tigers? They are quite famous, and their endorsement fees should be very high . ” Zhong Qingxian was not willing to spend so much on endorsements . He seldom listens to pop songs, but he knew who the Little Tigers were . That proves the Little Tigers were extremely popular and an artiste’s endorsement fees were based on their popularity .
“Don’t worry about the price . Most importantly, they are Taiwanese idols, and they suit our product . Actually, 2 million RMB per year is enough . If you are not confident, let me speak to them . ”
Since the product was Taiwan milk tea, how can they not get Taiwanese celebrities to endorse it? It would be weird if Chinese celebrities were to endorse this product . Furthermore, China’s relationship with Taiwan had improved recently . Taiwanese stars also wanted to enter the Chinese market . Feng Yu was not confident of letting Taiwanese celebrities to perform in the Spring Festival Gala Night, but the New Year Gala Dinner was not a problem . The New Year Gala Dinner was China’s second-highest rating program .
“Ok . I will get my staff to contact the Little Tigers’ manager and invite him over . ”
……
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“Mr . Song, the conditions we are offering is very sincere . 1 million RMB endorsement fee for a year, and we will let Little Tigers perform on one of China’s biggest stage . No one other than me can promise you this . Also, Lehaha is an influential company, and we will be entering Taiwan, Hong Kong, Malaysia, and other Southeast Asia markets soon . This will be a boost to Little Tigers’ popularity . ” Feng Yu said to the Little Tigers’ manager, Song Wen .
“Mr . Feng, our Little Tigers are already well known in Asia . Do we still need other people’s help to boost their popularity? 1 million RMB is an insult to the Little Tigers . My minimum expectation is at least 5 million a year for a 5 years contract . ” Song Wen pulled a long face . But he did not walk away .
“Mr . Song, do you think the Little Tigers is more popular than Jackie Chan? Do you know how much I paid him to endorse for my company? 3 years contract, 4 million RMB . ” It should be 4 million RMB per year, but Feng Yu did not make it clear .
Song Wen was shocked . How could Jackie Chan’s endorsement fee be so low? He was a superstar and one of the most popular Action Star in Asia . His endorsement fees should be at least 5 million HKD .
“Mr . Song, I have connections to let Little Tigers perform in CCTV . This is not something others can do . To put things bluntly, I can also stop the Little Tigers from entering the Chinese market . Although the endorsement fees I am offering is not high, but it will stimulate their record sales and increase their popularity . ”
“Increase the Little Tigers’ popularity? Do you have a record label or artist management company? Our Little Tigers had held concerts in China . ” The Little Tigers was one of the earliest Taiwanese celebrities to hold concerts in China, and Song Wen was very proud of this .
“I own the world’s biggest VCD disc production line . I can give a VCD of their concert to everyone who buys a VCD player and helps them develop in China . Wind and Rain VCD and Aiwa VCD are my companies . You should know what this means . ”
Song Wen’s jaw dropped . He thought Feng Yu was the son or relative of Lehaha’s boss . He never expects him to be a big boss!
With this big boss’s support, the Little Tigers’ development in China will undoubtedly be faster . If the Little Tigers were able to enter the Chinese market and held more concerts, the profits will be much higher .
“1 million RMB is really very low . 3 million RMB per year for a 5-year contract . ”
“5 years? If I remember correctly, men in Taiwan have to be enlisted . The last time the Little Tigers are disbanded is because one of them entered the army . How will I know if this group still exist 3 years later? You expect me to sign a 5-year contract with you? I will take a step back too . 4 years is the maximum . 3 million RMB for 1 year is too high . Jackie Chan’s endorsement fees were only slightly more than 1 million in China . Ok . I will factor in inflation . I will offer 1 . 5 million RMB endorsement fees . The contract duration is 4 years . The total will be 6 million RMB . This is my final offer . ”
“Mr . Feng, I need to consider this . ”
“Ok . Don’t let me wait too long . We are also considering Aaron Kwok . ”
From Song Wen’s expression, Feng Yu knew he will accept the deal .