Chapter 639: 639
Thomas raised a glass of champagne and gave Feng Yu a toast .
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The Super VCD player was launched on August 1st, and it was only sold at Tai Hua Supermarket . It was a new supermarket, and Thomas was worried .
But after one week, Thomas saw the results .
Tai Hua Supermarket Corporation had too many talents . From the locations of the supermarkets to the goods displayed on the shelves, even the smallest details were well taken care of .
The arrangement of goods was different from all other shopping malls .
Of course, Thomas did not know that it was Feng Yu, who insisted on displaying the goods this way . Feng Yu had lived more than 20 years ahead and saw the various types of products presentation in shopping malls . He knows the best way to attract customers .
The Super VCD player was not displayed by itself . It was presented as part of a home theatre system . There was a huge TV, and the Super VCD player was connected to it . Customers who saw the display wanted to buy the whole set .
“Mr . Feng, your supermarket is the best supermarket I had seen in Europe and the US . Our products are selling better in your supermarkets than the dealers . I am impressed . ”
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Philips had entered the Chinese market for more than 2 years . They had more than a dozen joint ventured factories and companies in China . More than 100 retail stores were selling their products in China, but Tai Hua Supermarkets managed to sell more of their products than all their retail stores .
Every Tai Hua Supermarket has an electronics section, and Philips was allowed to send 2 promoters to promote the Super VCD players and their other products like shavers, TV, etc .
Philips’s home theatre system had sold better than Wind and Rain and Aiwa brand . It was because of Philips include a 21 inch TV as part of their system . Wind and Rain and Aiwa used another brand of TV .
Although Wind and Rain Electronics had gotten the TV technologies from Philips, they needed time to understand the technologies and to build factories before they could start production .
This was why Feng Yu chose to work with China’s popular domestic TV brand, Changhong . When customers wanted to buy Aiwa or Wind and Rain Super VCD players, and the home theatre system, the TV in the package was Changhong 21 inch TV/
This was also helping Changhong to market their products . But Changhong was already China’s top brand of TV and does not need Aiwa or Wind and Rain help to raise their brand awareness .
Feng Yu had still wanted Changhong to help manufacture a batch of the TV for Wind and Rain or Aiwa . But Changhong’s charges were too high, and the other smaller factories lack the expertise . If Feng Yu engaged those smaller factories to manufacture TVs for him, the quality might not be good and will affect the reputation of the Super VCD players .
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The sales of the 3 brands of Super VCD players were about the same . Wind and Rain brands sales were slightly higher, but when it comes to home theatre systems, Philips had the best results . As a latecomer into the VCD player market, Philips managed to get 40% of the Super VCD player market . Although it was not more than Wind and Rain and Aiwa combined, but Philips was satisfied with this result .
Furthermore, Philips and Wind and Rain Electronics had exchanged other technologies, and there will be other new products launched into the market . They will be able to increase their market share and profits!
This was why Thomas was feeling proud . We might be using your technologies, but our branding is better than yours . Our company is bigger and more repeatable . We are the winners in the cooperation!
“Mr . Thomas, now you believe that despite the high price tags of the Super VCD players, the sales will still be good? This is only the China market . A developing country . I suppose Philips sales will be higher in Europe?” Feng Yu laughed and asked .
“Our sales still cannot be compared to AIWA and Wind and Rain . But I got to admit that the sales volume is higher than expected . Those normal VCD players’ sales are slowly declining, and the market will be taken over by our Super VCD players . I think in another one or two years, there will be no more normal VCD players in the market . ”
Thomas was saying that Philips sales cannot be compared to the other two brands combined . But if they were to compare specific brands, Philips sales was the same and might even be higher than Wind and Rain Electronics .
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As the Super VCD players were only sold at Tai Hua Supermarkets first, it attracted lots of crowds . Many people visited the supermarket to buy the Super VCD players, but when they saw other products selling at lower prices, they also bought those too .
The Super VCD player was not the only product launched at the Supermarket . Songjiang Motors’ third generation of motorcycles, Songjiang – Light, a 50cc scooter was also launched and sold at retail stores in Tai Hua Supermarket first . It also attracted some crowd and had good sales .
Some of the shoppers went there to buy the scooters and then used the bikes to carry their groceries back .
There was also the newest Aiwa Pagers and Aiwa Stock pagers . There was a counter in the supermarkets reserved for these pagers . The pager sales were also going well .
In Aiwa Pager counters, Wind and Rain batteries were also sold . These batteries were manufactured by a battery factory owned by Feng Yu and Bing City’s Aviation Company . It was an advanced and long-lasting battery .
These batteries lasted longer than average, but the prices were also higher . Because of its high retail prices, the sales were low in the past .
But now, the batteries were placed together with Aiwa Pagers, and the sales improved . Those who could afford a pager which cost a few thousand RMB will not mind spending 10 RMB for a battery .
Lehaha’s newest products, the Refreshing series carbonated drinks, and tea beverages were also selling well in Tai Hua Supermarkets .
Although these drinks were sold in the supermarkets and the profits were lower, but the sales volume increased a lot . Also, this was good for their branding . Not everyone visits the supermarket frequently . But when they saw Lehaha’s amazing display of their drinks, the shoppers will feel curious and want to try how the drinks taste . Once they feel the drinks taste good, they will buy it again .
Tian Peng Pork, Tai Hua Ham and other processed food products have their own counters in Tai Hua Supermarkets . They were also well received by the shoppers .
Tai Hua Supermarket and these brands were working together for mutual benefits . Tai Hua Supermarkets pulls in the crowd and increase the sales of these products . Those who wanted to buy these products will also go to Tai Hua Supermarkets . Most of the time, these people will also buy other things in the supermarket .
Feng Yu knew this would happen, but he did not expect it to be so effective . Bing City’s products, which were the first to enter Tai Hua Supermarket, were selling well too .
Bing City enterprises trusted Feng Yu because of his relationship with Zhang Ruiqiang . The Bing City businessmen believed their Mayor, and because of this trust, they were able to get high returns .
One week was over, and the supermarkets were still as crowded . People were seen walking in and out of the supermarkets since the moment the doors opened until it closes at night . No one steps out of the supermarkets empty-handed .
Feng Yu chatted with Thomas for a while and decided on the Super VCD player marketing plans for the next phase . It’s time to make the other brands cry……