Published at 15th of January 2021 01:55:03 AM
It is almost 2001, and Feng Yu had come to Seattle . Jeff Bezos had called Feng Yu over to announce a piece of good news .
“Everyone, I want to share a piece of good news . With the increase in profits during the fourth quarter, Amazon had finally made profits since it is set up!!”
All the directors and top executives cheered and clapped . Amazon is finally making money after so many years .
Amazon is eligible to be listed a long time ago, but the main shareholder opposed it . That’s why Amazon was not listed during the internet boom .
All the shareholders and directors were scolding Feng Yu behind his back . If Amazon got listed in 1997, the shareholders could dump their shares in 1999, and the returns will be at least ten times of their investments!
Look at eBay . The company’s value increased by 100 times after it was listed . Even if Amazon is not as good as eBay, the gap should not be too far apart . The shareholders think that Amazon’s shares might even be more popular than eBay, as the main shareholder is Feng Yu . Feng Yu’s name will give investors confidence that this company will do well!
Feng Yu is the World’s youngest billionaire and is currently the Second Richest Person in the World . He also won against Soros and is famous for his wins in the financial market .
But Feng Yu just refused to let the company get listed . He will continue to inject funds into the company when necessary . Jeff Bezos also supported Feng Yu’s decision, and the other minor shareholders cannot do anything .
Feng Yu’s assistant, Ralph, had told the minor shareholders that they can sell off their shares if they are unhappy with Feng Yu’s decision . Feng Yu will acquire their shares at 10% above the market rate .
The minor shareholders will never sell!
Initially, the shareholders had wanted to dump their shares for profits after the company got listed . But later, they realized Amazon’s potential .
The eCommerce store is more advantageous and can allow customers more variety of choices easily .
In the US, many middle-income families live in the suburbs, where the environment is nicer, and houses are bigger .
Most families will go grocery shopping once a week, and it’s too tiring to buy one week supply . Sometimes, they also have to search for the whole supermarket for one product .
But with Amazon, everything becomes simpler . With just a few clicks, customers can find what they want and just wait for the items to be delivered after placing the order .
During the initial phase, Amazon practices cash on delivery . But some customers find it troublesome as they need to prepare small change .
But later, Amazon changed its payment system to internet banking . More customers started to trust Amazon, and the number of customers increases .
Amazon also increased the variety of its products . All legal products started appearing on Amazon . Customers can buy small items like toothpicks to big items like refrigerators and washing machines on Amazon .
Those shareholders noticed the number of registered users and sales increasing, and Amazon’s losses started to decrease .
Although these shareholders hold on to very few shares, they firmly believe the shares they own will bring them high returns very soon .
Amazon has plans to enter South America, and with a bigger market, the profits will be higher .
One year ago, Amazon had set up a music store, selling all sorts of music-related products, like CD, MD, DVD, amplifiers, earphones, etc . It also provides MP3 downloads .
At that time, many shareholders, including some Directors, opposed this idea . The concept of music download is good, but who will buy it?
But very soon, the shareholders know what this website is for . AIWA was sued by the Recording Industry Association of America, and MP3 players become popular throughout the US, North America, Asia, and Europe . Their MP3 downloads shot up .
Because Amazon has more customers, Amazon became one of AIWA’s distributors . Many people chose to download from Amazon’s music store, and their downloads are higher than AIWA’s website .
Now, Amazon’s Music Store has more than a million downloads every month . After AIWA launched their latest MP3 player, the downloads shot up again . This music store and the books category brought in most of Amazon’s profits .
Last month, Amazon’s music store merged with AIWA’s music website, and the number of downloads increased further .
Those shareholders and top executives of Amazon were impressed with Bezos’s foresight . But Jeff Bezos knew in his heart that he had opposed this idea initially .
Feng Yu’s representative, Ralph, had asked him to set up this music store . As the major shareholder, Feng Yu has never interfered with Amazon’s operations . He had only told Jeff Bezos not to enter the Chinese and East Europe market .
But Feng Yu is asking Jeff Bezos to set up this music store . This means Feng Yu takes MP3 downloads seriously, and Jeff Bezos had to carry out this order .
So, Jeff Bezos got the credit for doing this .
Amazon is no longer the biggest online book store now . It is also the biggest online music store and online retail store .
Amazon’s current slogan is “Earth’s biggest bookstore,” which sounded very arrogant .
But no one can say anything, as Amazon has the widest variety of products and number of users .
Of course, from its value, Amazon is lagging behind other online companies as they are not listed yet .
Now, Amazon is preparing to change its slogan to “Earth’s most customer-centric company . ” Many companies focus on their customer service, but Amazon had added the words, ‘Earth’s most,’ in front, resulting in many companies attacking Amazon .
But those attacks did not affect Amazon’s development and helped Amazon becomes more popular .
If Jeff Bezos had not invested 30% of its revenue into marketing, many Amazon would be profitable a few months ago .
But it is still not too late, and Feng Yu is pleased with the company’s performance .
It is a success when other internet companies are losing money, and Amazon is making profits!
Feng Yu crossed his legs and started reading the financial report . He wants to see what surprises Amazon has in store for him .
But when Feng Yu saw the profits, he rolled his eyes .
The profit is slightly over 30,000 USD .
Damn! The world’s biggest eCommerce company had only made 30,000 USD a year, and still want to announce this as good news?!
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