Prev Next
Published at 27th of October 2020 01:40:05 AM
Chapter 1065: 1065
Chapter 1065 – Hunger marketing

“It’s my turn… It’s my turn . Give me the white color model, and four batteries with my change of 1 USD . ” A blonde young man waved two 100 USD bills and shouted .

“Sir, these are the items you wanted, and here’s the receipt . We provide three months warranty as long as the damage is not caused by an external force . You can do a full refund within one week and get a brand-new replacement within one month if it is faulty . ” The store assistant passed a box to that young man and repeated the same line emotionlessly .

The people at the back of the line shouted . “Leave after you are done . We are still waiting!”

Feng Yu is pleased to see the long line outside one of Aiwa’s sales points . Everyone knows about the MP3 player now and knows how useful this little device is .

Many people felt an MP3 player will change the world and replace all other portable music players . This will be the mainstream music player in the future .

Also, it had become a trend to use an MP3 player . Why are you still using a Walkman, CD player, MD, etc . ? It is already outdated!

Don’t think the kids from western countries will not compare among themselves . In fact, the comparison among them is more severe than the kids in China, and they are more brand conscious .

Aiwa is one of the leaders in the portable music player industry, and its brand is well-known .

Furthermore, Aiwa had used the most advanced technologies, and the music quality, designs, etc . are unique!

On the day the third-generation MP3 player goes on sale, long queues formed up outside the retail stores . Luckily, Heitaro Nakajima had ordered his factories to increase production, and they did not run out of stocks on the first day .

“Boss, not only our retail stores have long queues, our distributors are calling us to make additional orders . We are making more than 50 USD in profits at the retail price of 199 USD . We estimate the sales of this MP3 player will hit more than 1 million units!”

Only one million units? Feng Yu is not satisfied with this figure . Popular models of Walkman and CD player can easily reach 1 million units of sales . This is an MP3 player, and it is more high-tech . How can it be only 1 million units?

Feng Yu tapped on his temple as he tried to recall how those businessmen sell their products and sales tactics in his previous life .

Feng Yu suddenly slapped his forehead . He got an idea . Hunger marketing!

“Heitaro Nakajima, have you consider taking in pre-orders?” Feng Yu asked .

“Pre-orders? Why should we let the customers pre-order when we have ready stocks?” Heitaro Nakajima asked .

“No . Our product is too popular, and we had run out of stocks!” Feng Yu firmly replied .


Sponsored Content

“No . I had increased the production lines of our factories since our first-generation of the MP3 player . We had also reduced the production lines for Walkman, CD players, etc . and converted them to MP3 player production lines . Our monthly production is over 150,000 units . Moreover, we had started production for more than one month before . ” Heitaro Nakajima replied .

Heitaro Nakajima does not want to let Feng Yu has the impression that he is incapable . He might be old now, and maybe Feng Yu will pick his successor in another two years . But he still wants to prove to Feng Yu that he is a qualified leader and hope to work longer in Aiwa .

“Heitaro Nakajima, you did not get what I said . I am asking you to announce that we are running low on stocks . If the consumers have the impression that if they don’t buy our MP3 player now, they will not get it anytime soon . What do you think will happen?” Feng Yu hinted .

“There will be two possibilities . First, some consumers will pick the cheaper and inferior products from other brands . After all, there are more than 10 brands of MP3 players in the market now . Although those MP3 players cannot be compared to us, it’s like our Walkman . We are selling at 22 USD, and other brands are selling at 6 USD . People will still pick the cheaper option . ”

“The second possibility is more people will be queuing up outside our stores to grab our products . Our sales will skyrocket in a short period, and our products might really be out of stock!”

“That’s right . You had analyzed the consumer behavior very accurately . Other companies’ MP3 players might be cheaper than ours, but they cost at least 150 USD . Those MP3 players might not have as many functions, but their technologies are not as good as us, and their production cost will not be lower than us . That’s why these companies do not have a pricing advantage, and consumers who are willing to spend 150 USD on an MP3 player, will not mind spending 200 USD for a better one . They will never get an inferior product just to save 50 USD!”

“Secondly, more people will buy our products after we announced we are running low on our stocks . So what if we are really out of stocks? All our stocks are sold, and those consumers who did not manage to get one can pre-order . We can give a discount of 10 USD for pre-orders . This way, we can use their deposits to convert our Walkman and other portable music players’ production lines . I had mentioned before that only a few years is left for the portable music player market, and the CD player market will shrink drastically . That’s why we must stop the production of CD players immediately . ”

Heitaro Nakajima is impressed . Use the customers’ deposits to produce our products is something he had never thought about .


Sponsored Content

Cash is critical to every company, especially the companies in the manufacturing industry . If a company’s cash flow is disrupted, the company might be bankrupted anytime .

Although Aiwa has enough funds, after giving out dividends, increased development funds, and converting the production lines, the company’s fund is running low .

Aiwa had also increased their spending on advertising, and they still have ongoing lawsuits . The amount spent on lawyers is significant .

If Aiwa can use other people’s money to purchase raw materials and manufacture products, it can relieve the pressure on their finances . More importantly, this will stimulate the product’s sales .

The MP3 player is the trend now . All youngsters with money will want to own one, and there are millions of wealthy young people out there .

If one of their friends own one MP3 player and they don’t have, they will be envious of others .

At this time, even if there are no stocks, they will also try to pre-order one . They will not mind waiting two weeks, or even up to one month for the MP3 players .

This is a real portable music player that can fit into pockets . It is more convenient and portable than other products, and consumers can even use it when they are engaging in outdoor sports .


Sponsored Content

“Boss, you are too creative . Although it will lower our profits, it will also lower our risks and pressure on our cash flow . Our sales will also increase . I am confident this model of MP3 player will reach 2 million units!”

Feng Yu patted Heitaro Nakajima’s shoulder . “That’s right . This should be the attitude! We will bring the best music quality to our users and crush all our competitors!”

“Boss, don’t worry . I promise no other companies can compete with us with their MP3 players!”

If you find any errors ( broken links, non-standard content, etc . . ), Please let us know so we can fix it as soon as possible .

Tip: You can use left, right, A and D keyboard keys to browse between chapters .

Please download our sponsor's game to support us!
Report error

If you found broken links, wrong episode or any other problems in a anime/cartoon, please tell us. We will try to solve them the first time.

Email:

SubmitCancel

Share